advertisement
FYI

Steel Panther's Kitty Cam Encouraged Donations and Adoptions

LA rockers Steel Panther raised money for cat rescue Heaven On Earth this past #GivingTuesdayNow by promoting an “all-day kitty cam,” focused on the adorable four-legged pussycats not doing much of

Steel Panther's Kitty Cam Encouraged Donations and Adoptions

By Karen Bliss

LA rockers Steel Panther raised money for cat rescue Heaven On Earth this past #GivingTuesdayNow by promoting an “all-day kitty cam,” focused on the adorable four-legged pussycats not doing much of anything in a room with some toys, under the watchful eyes of the band members on two big posters.


Streamed live from the local animal rescue, the kittens were also available for adoption.

“Thanks for watching. The stream is now over, but the replay lives on forever.  And you can still make a donation to Heaven on Earth,” it states on the Steel Panther web site, which hosted the YouTube live cam.

advertisement

#GivingTuesdayNow, set up by GivingTuesday (Dec. 1), was "a global day of giving and unity... as an emergency response to the unprecedented need caused by COVID-19."

The feline-loving Panthers selected Heaven on Earth Society for Animals, which was founded in 2000, coincidentally the same year as the band.

The mission of the charity, whose website is heavenlypets.org, is "to transform the lives of homeless cats through rescue, sanctuary, and new beginnings." They are a cage-free, no-kill shelter, hold mobile adoption events each weekend, started a foster program in 2018, and offers clinics and other outreach. –– Continue reading and watch the video at Samaritanmag.com

advertisement
intro (unlisted)

Billboard Canada Branding Power Players 2025

By Richard Trapunski, Peony Hirwani, Heather Taylor-Singh

Behind every great artist and unforgettable concert is a network of partners working quietly and powerfully in the background. In Canada, some of the country’s most influential brands are doing more than supporting the music industry. From funding artist development and music education programs to backing major award shows and festivals, these brands have become essential players in pushing the culture forward.

Their involvement goes far beyond traditional sponsorship. Whether it’s building platforms for emerging talent, producing exclusive fan experiences, or investing in live music infrastructure, each brand on this list has contributed to elevating Canadian music at every level.

keep readingShow less
advertisement