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SamaritanMag Spotlights Rich Aucoin's Benevolent Bicycle Tour

On March 23, the Halifax-based dance/rock artist began a 15-date U.S. tour that has him bicycling alone from city to city — covering some 5,500 kilometres and donating 100 percent of the proceeds to Mental Health America.

SamaritanMag Spotlights Rich Aucoin's Benevolent Bicycle Tour

By Kim Hughes

Next time you encounter an interview with a touring musician whining about the rigours of the road, spare a thought for Rich Aucoin.


On March 23, the Halifax-based dance/rock artist began a 15-date U.S. jaunt in support of his new Hold EP. On the tour, originally called F#$k You Depression, but is now called Press On, he is bicycling alone from city to city — covering some 5,500 kilometres across states from California to Pennsylvania — raising awareness for mental health and donating 100 percent of tour proceeds to Mental Health America. His Canadian winter tour raised money for The Canadian Mental Health Association.

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His goal is to raise $1,000 a month over the course of four months through ticket sales and crowdfunding.

Cold, rain, flat tires in the middle of nowhere and marauding coyotes are all real possibilities on Aucoin’s journey which makes the standard between-show boredom and bad food complaints of traditional rock tours pale considerably.

Amazingly, this is not the first time Aucoin has toured by bicycle.  In 2007, he traversed Canada (roughly 6,500 zigzagging kilometres) promoting his debut EP Personal Publication, to raise money for Childhood Cancer Canada Foundation, a charity he selected in part because of its small operational overhead. He has also toured Canada by way of running half-marathons in various cities, donating money to the Heart and Stroke Foundation.

Needless to say, much hard-won learning from Aucoin’s previous bike adventure has been applied to the planning of this one, including (but not limited to) the importance of having a smartphone. Samaritanmag talked with Aucoin about the logistical hurdles of his current ride and why, despite the hardships, it’s so worth it as a charitable measure. Continue reading here.

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EMPIRE's Tina Davis (left) and Girl Connected's Lola Plaku at Conversations with the Pros at Toronto Metropolitan University in Toronto on March 28, 2025.
Courtesy of Girl Connected

EMPIRE's Tina Davis (left) and Girl Connected's Lola Plaku at Conversations with the Pros at Toronto Metropolitan University in Toronto on March 28, 2025.

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EMPIRE President Tina Davis Gives Strategic Advice to Women in Music at Girl Connected's New Speaker Series

On Friday (March 28), the president of EMPIRE, the Bay Area-independent label and music company, came to Toronto for Conversation with the Pros offering tangible advice to the mentorship program's community. Davis also spoke to Billboard Canada about her impressive journey in the industry.

Girl Connected has launched a new series that connects the next generation of women in Canadian music with powerhouse executives for the global industry.

On Friday (March 28), Tina Davis, president of EMPIRE, sat down with Girl Connected founder and music industry veteran Lola Plaku at Toronto Metropolitan University for the first in-person Canadian edition of Conversations with the Pros (Billboard Canada was a supporting partner). The series brings in inspiring music industry figures from Girl Connected's international network to talk about their journeys and offer actionable information and advice to help the budding music professionals develop their skills and reach the next level of their careers.

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