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SamaritanMag Spotlights Rich Aucoin's Benevolent Bicycle Tour

On March 23, the Halifax-based dance/rock artist began a 15-date U.S. tour that has him bicycling alone from city to city — covering some 5,500 kilometres and donating 100 percent of the proceeds to Mental Health America.

SamaritanMag Spotlights Rich Aucoin's Benevolent Bicycle Tour

By Kim Hughes

Next time you encounter an interview with a touring musician whining about the rigours of the road, spare a thought for Rich Aucoin.


On March 23, the Halifax-based dance/rock artist began a 15-date U.S. jaunt in support of his new Hold EP. On the tour, originally called F#$k You Depression, but is now called Press On, he is bicycling alone from city to city — covering some 5,500 kilometres across states from California to Pennsylvania — raising awareness for mental health and donating 100 percent of tour proceeds to Mental Health America. His Canadian winter tour raised money for The Canadian Mental Health Association.

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His goal is to raise $1,000 a month over the course of four months through ticket sales and crowdfunding.

Cold, rain, flat tires in the middle of nowhere and marauding coyotes are all real possibilities on Aucoin’s journey which makes the standard between-show boredom and bad food complaints of traditional rock tours pale considerably.

Amazingly, this is not the first time Aucoin has toured by bicycle.  In 2007, he traversed Canada (roughly 6,500 zigzagging kilometres) promoting his debut EP Personal Publication, to raise money for Childhood Cancer Canada Foundation, a charity he selected in part because of its small operational overhead. He has also toured Canada by way of running half-marathons in various cities, donating money to the Heart and Stroke Foundation.

Needless to say, much hard-won learning from Aucoin’s previous bike adventure has been applied to the planning of this one, including (but not limited to) the importance of having a smartphone. Samaritanmag talked with Aucoin about the logistical hurdles of his current ride and why, despite the hardships, it’s so worth it as a charitable measure. Continue reading here.

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Intro

Billboard Canada 2025 Power Players List Revealed

By Richard Trapunski, Rosie Long Decter, Peony Hirwani, Stefano Rebuli and Heather Taylor-Singh

Billboard Canada Power Players is back for a second year, and it comes at a pivotal time for Canadian music. Canadian Content regulations – a principle that built the domestic industry – are up for review for the first time in a generation, with ongoing hearings taking place with the CRTC. The Online Streaming Act, meanwhile, is attempting to regulate major foreign streaming services to contribute to CanCon as the CRTC once did for radio, but companies like Spotify, Amazon and Apple Music aren't taking it without a fight.

Those issues shadow the industry, which has both struggles and successes. The country was recently named the 8th largest music market in the world by the IFPI and Toronto has emerged as a marquee live music market. That's been reflected in the successes and investments in new venues by companies like Live Nation Canada, MLSE and Oak View Group, though some festivals and promoters outside of their orbit have gone public with their own struggles.

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