Robert Ott Pledges Support For MusiCounts

By External Source

MusiCounts, Canada’s music education charity associated with The Canadian Academy of Recording Arts & Sciences and the Juno Awards, has struck a partnership with entertainment executive Robert Ott, which is intended to expand student access to the MusiCounts Band-Aid Program.

Ott, founder & former chairman/CEO of ole (now Anthem) publishing, and rights management, and now development director of the five-star Desert Star Estate luxury vacation rental estate in the Okanagan, and the 97 South Song Sessions annual songwriters festival will be holding an event in support of MusiCounts taking place during the festival in July 2024.

"Music is pivotal in shaping the music artists of tomorrow and igniting the creative and innovative spirit of our youth, which is an ultimately transferable skill," Ott stated as per the news announcement. "I encourage other festivals and industry leaders in music and beyond to recognize the importance of music programs in schools and to join us in supporting the important work of MusiCounts."

The funds raised through this partnership will support the MusiCounts Band-Aid Program, which awards up to $20,000 to schools for musical instruments, equipment, and resources. Now in its 28th year, this program has awarded over $13 million to schools across Canada.

“Robert’s commitment to supporting music education through his philanthropic efforts is admirable,” said MusiCounts President Kristy Fletcher. “This partnership will help continue our work to make music education accessible, sustainable, and inclusive for the kids who need it most in this country.”