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FYI

Prism Prize Video: Shad - The Stone Throwers (Gone in a Blink)

The 2019 Prism Prize for Best Canadian Music Video was awarded recently to Kevan Funk, for his clip for Belle Game’s Low. We will continue to profile prominent Canadian videos, including this one from an acclaimed hip-hop artist shortlisted for the 2019 Polaris Music Prize.

Prism Prize Video: Shad - The Stone Throwers (Gone in a Blink)

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The 2019 Prism Prize for Best Canadian Music Video was awarded recently to Kevan Funk, for his clip for Belle Game’s Low. We will continue to profile prominent Canadian videos, including this one from an acclaimed hip-hop artist shortlisted for the 2019 Polaris Music Prize.


Shad - The Stone Throwers (Gone In a Blink)

The video opens with a montage sequence, showing people, unclothed, standing in front of a blank white screen. The grainy, video-camera quality imagery shows close-ups of their naked body, and the sequence is laced with cuts which show the city of Toronto - gritty and real, strangely desolate, devoid of the usual hustle and bustle it is often associated with.

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The people in the video are seen tackling themes including economics, criminal justice, and beyond. The concept of the video is to show how the powerless are often forced to resort to violence to survive, for which they are later vilified. While the powerful do more harm to the people and planet with weapons of money and influence. This obvious discrepancy in the societal power balance is a significant focus of Shad’s lyrics.

There were two things that Shad hoped to capture in the visual for the song: vulnerability and rage. The nakedness of the casts represents their vulnerability, and their screams represent the rage that grows inside of them.

Credits: 

Director:  Matthew Progress 

DOP: Giles Monette 

Editor: Cam Lasovitch 

Actors: Oluseye, Shae-Lynn Masik, Max Mohenu

 

 

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Chairman & Chief Executive Officer of Universal Music Group Sir Lucian Charles Grainge attends Universal Music Group Hosts 2020 Grammy After Party on January 26, 2020 in Los Angeles, California.
Rodin Eckenroth/WireImage

Chairman & Chief Executive Officer of Universal Music Group Sir Lucian Charles Grainge attends Universal Music Group Hosts 2020 Grammy After Party on January 26, 2020 in Los Angeles, California.


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Read Lucian Grainge’s Memo on UMG-TikTok Deal: ‘Entire Music Ecosystem’ Will Benefit

The new agreement, announced in the early morning, addresses "key changes in several critical areas," Grainge said in outlining what UMG achieved in negotiations.

Universal Music Group chairman/CEO Lucian Grainge penned a memo to staff, obtained by Billboard, about the music company’s new licensing agreement with TikTok that ended a three-month standoff between the two entities, saying the deal ended with “a decidedly positive outcome,” with TikTok agreeing “to key changes in several critical areas.”

The announcement of the new deal, which came after a high-profile dispute between the world’s largest music company and one of the current premier social media platforms in the world that first erupted in late January, was announced early this morning (May 2). The agreement will see UMG’s millions of compositions and songs, both from its recorded divisions and its publishing company, return to the platform “in due course.” The feud has been one of the biggest talking points in the music business for the better part of this year, with artists and songwriters caught in the middle of the corporate standoff and looking for alternate ways to promote and market their music beyond the parameters of TikTok.

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