Prism Prize Video: Close Talker - Half Past Nine

Before there was Tate McRae, ultra-polished pop performer, there was Tate McRae, preteen from Calgary, Alberta, writing songs at home and uploading them to YouTube.

And while McRae’s high-caliber, intricately choreographed performances and visually striking, maximalist music videos have arguably become the focal points of her public image today (manifesting in a fierce alter ego she calls Tatiana), it’s her other side that Billboard is honoring as this year’s Women in Music Hitmaker — the one who used to take solace in crafting lyrics to sing not in front of more than 10,000 screaming fans but alone in her bedroom. The 22-year-old’s underappreciated pen is just as lethal as her performance capabilities. After a modest debut in the familiar lane of Gen Z pop melancholia — making her first Billboard Hot 100 appearance in 2020 with “You Broke Me First” — McRae enlisted fellow hit-makers Ryan Tedder and Amy Allen to help craft pristine, radio-­friendly pop bangers that she could actually move to, tapping into her upbringing as a competitive dancer onstage and channeling past pop icons such as Britney Spears (to whom she’s now ­frequently compared).