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Prism Prize Video: Classified ft. Tory Lanez - Cold Love

The 2019 Prism Prize for Best Canadian Music Video was awarded to Kevan Funk, for his clip for Belle Game’s Low. We will continue to profile noteworthy Canadian videos, including this one from the East Coast's biggest hip-hop star.

Prism Prize Video: Classified ft. Tory Lanez - Cold Love

By External Source

The 2019 Prism Prize for Best Canadian Music Video was awarded to Kevan Funk, for his clip for Belle Game’s Low. We will continue to profile noteworthy Canadian videos, including this one from the East Coast's biggest hip-hop star.


Classified ft. Tory Lanez - Cold Love

Nova Scotia native Classified, is known as the chief ambassador for Eastern Canada’s hip-hop music scene, one that is typically thin on rap. When he was 15, he started using his father’s band equipment and began writing. His career since has brought platinum sales and multiple awards.

In an interview, Classified said, “I always have fun songs on my albums, but I also like to have something that’s important to talk about, to think about.”

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This haunting video is filled with street shots and masked characters roaming the city. Toronto star Tory Lanez lends his vocals to the hook on the track. The video has notched an impressive 307K  YouTube views

Credits.

Director -  Mike Boyd.

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Executive of the Week: iHeartRadio's Sarah Cummings on the Evolving Role of Radio in the Canadian Music Industry
Radio

Executive of the Week: iHeartRadio's Sarah Cummings on the Evolving Role of Radio in the Canadian Music Industry

Overseeing more than 350 radio stations under the Bell Media umbrella, Cummings breaks down the transition to "frictionless" audio and the importance of trust in the age of AI.

For decades, radio has been at the centre of the Canadian music industry — fundamental to the evolution of Canadian Content, artist development and chart performance.

Modern industry conversations often revolve around streaming and social media, two technological sea changes in the way music is consumed worldwide. In Canada, however, the influence of radio remains vital.

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