Podcasting in Canada With Jean-Marie Heimrath
Jean-Marie Heimrath was a trailblazer in radio syndication before he retired, but relentlessly restless he wanted to stay current, and curiosity led him to the burgeoning podcast business, which led him to create The Podcast Exchange. He explains what TPX does, and shares his findings about this fast-growing medium.
By David Farrell
Jean-Marie Heimrath created The Podcast Exchange as a resource for agencies needing expert counsel in accessing Canada’s growing podcast audience.
In creating TPX, he has brought together thought leaders in the Canadian podcasting industry and seasoned experts in advertising, sales and demographic metrics. The result is Canada’s leading provider of insight and practical knowledge about how best to access, leverage and monetize the Canada segment of the global podcast audience.
TPX is exploring new ways to communicate with Canada’s mobile listenership using research-driven strategies and geo-targeting and is focused on “nurturing a more profitable relationship between agencies, advertisers and podcast publishers.”
-- Continue reading in Media Beat
