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FYI

Podcasting in Canada With Jean-Marie Heimrath

Jean-Marie Heimrath was a trailblazer in radio syndication before he retired, but relentlessly restless he wanted to stay current, and curiosity led him to the burgeoning podcast business, which led him to create The Podcast Exchange. He explains what TPX does, and shares his findings about this fast-growing medium.

Podcasting in Canada With Jean-Marie Heimrath

By David Farrell

Jean-Marie Heimrath created The Podcast Exchange as a resource for agencies needing expert counsel in accessing Canada’s growing podcast audience.

In creating TPX, he has brought together thought leaders in the Canadian podcasting industry and seasoned experts in advertising, sales and demographic metrics. The result is Canada’s leading provider of insight and practical knowledge about how best to access, leverage and monetize the Canada segment of the global podcast audience.

TPX is exploring new ways to communicate with Canada’s mobile listenership using research-driven strategies and geo-targeting and is focused on “nurturing a more profitable relationship between agencies, advertisers and podcast publishers.”


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-- Continue reading in Media Beat

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Here’s Why Eminem Is Credited on Justin Bieber’s ‘SWAG’ Album
Renell Medrano; Travis Shinn

Justin Bieber and Eminem

Rb Hip Hop

Here’s Why Eminem Is Credited on Justin Bieber’s ‘SWAG’ Album

Slim Shady received a lyricist credit on "Yukon," which also features background vocals from 2 Chainz.

Justin Bieber returned with his R&B-leaning SWAG album on Friday (July 11). Among the surprises sifting through the 21-track LP, fans discovered that Eminem (Marshall Mathers) is listed as a composer-lyricist on “Yukon.”

However, it’s not what one might think when it comes to a traditional writer or guest vocalist credit on a particular song.

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