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Podcasting in Canada With Jean-Marie Heimrath

Jean-Marie Heimrath was a trailblazer in radio syndication before he retired, but relentlessly restless he wanted to stay current, and curiosity led him to the burgeoning podcast business, which led him to create The Podcast Exchange. He explains what TPX does, and shares his findings about this fast-growing medium.

Podcasting in Canada With Jean-Marie Heimrath

By David Farrell

Jean-Marie Heimrath created The Podcast Exchange as a resource for agencies needing expert counsel in accessing Canada’s growing podcast audience.

In creating TPX, he has brought together thought leaders in the Canadian podcasting industry and seasoned experts in advertising, sales and demographic metrics. The result is Canada’s leading provider of insight and practical knowledge about how best to access, leverage and monetize the Canada segment of the global podcast audience.

TPX is exploring new ways to communicate with Canada’s mobile listenership using research-driven strategies and geo-targeting and is focused on “nurturing a more profitable relationship between agencies, advertisers and podcast publishers.”


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Shhenseea, MOLIY, Skillibeng and Silent Addy
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Shhenseea, MOLIY, Skillibeng and Silent Addy

Awards

Here’s Why ‘Shake It to the Max’ Was Deemed Ineligible at the 2026 Grammys — And Why Its Label Calls the Decision ‘Devoid of Any Common Sense’

Representatives from the Recording Academy and gamma. CEO Larry Jackson comment on one of this year's most shocking Grammy snubs.

Few phrases define the year in music and culture like Moliy’s scintillating directive to “shake it to the max.” The Ghanaian singer’s sultry voice reverberated across the globe, blending her own Afropop inclinations with Jamaican dancehall-informed production, courtesy of Miami-based duo Silent Addy and Disco Neil. Originally released in December 2024, Moliy’s breakthrough global crossover hit ascended to world domination, peaking at No. 6 on the Global 200, thanks to a remix featuring dancehall superstars Shenseea and Skillibeng. Simply put, “Max” soundtracked a seismic moment in African and Caribbean music in 2025.

Given its blockbuster success, “Shake It to the Max” was widely expected to be a frontrunner in several categories at the 2026 Grammys. In fact, had the song earned a nomination for either best African music performance or best global music performance, many forecasters anticipated a victory. So, when “Shake It to the Max” failed to appear on the final list of 2026 Grammy nominees in any category earlier this month (Nov. 7), listeners across the world were left scratching their heads — none more than gamma. CEO Larry Jackson.

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