advertisement
FYI

Offair Imprint Partners With Universal Music Canada

Universal Music Canada has partnered with Offair Records, a new creative imprint launched by creative agency Versus Creative with UMC and Virgin Music Artists’ labe

Offair Imprint Partners With Universal Music Canada

By David Farrell

Universal Music Canada has partnered with Offair Records, a new creative imprint launched by creative agency Versus Creative with UMC and Virgin Music Artists’ label artists division responsible for global distribution.


Versus’ Creative’s founder Rishi Shah and partner Nate Auerbach co-founded the new imprint, which hopes to take a fresh approach in marketing ambient and other instrumental music styles using different platforms to brand and promote Offair’s music and artists.

“Instead of music getting stuck in your head, we want your head to get lost in the music,” the partners explain about their “foreground music” imprint.

“Finding ways to unplug and stay present while leaning into music that brings focus to our intentions is so powerful – and perhaps more important now than ever, UMC Chair and CEO Jeffrey Remedios said in a statement, adding that the imprint’s team “has created a distinct and compelling brand that invites artists to explore mood music while centring the creative process.” 

advertisement

Among the first artists signed to the new label is Highland Park Sleep Collective, a duo formed by producers Tim Anderson and Filip Nikolic (formerly of Poolside) whose production credits include Billie Eilish, Pabllo Vittar and King Princess. They put their own twist on the ambient genre with their album OFFAIR: Music For Water, out now.

Releases from Anders Fridén, Swedish singer-songwriter and vocalist of the metal band In Flames, Niia (born Niia Bertino), an American singer, multi-instrumentalist and songwriter, with record producer Oh No and recording artist, music director and drummer, Pauli the PSM, to follow, with more to be announced soon.  

advertisement
Triumph
Courtesy photo

Triumph

FYI

Thousands of Canadians to Join in Triumph's 'Hold On' As a Cross-Country Sing-Along to Celebrate Music Education

The 1979 hit song is this year's Music Monday selection, an annual event by the Coalition of Music Education that unites the country in performances of the same song, on the same day, at the same time.

"Hold On," one of the biggest hits of Canadian Music Hall of Famers Triumph, will gain fresh life from being chosen as the anthem for Music Monday 2025.

On May 5, 2025 Coalition for Music Education will celebrate Music Monday with a cross-country sing-along to raise awareness for music education. This annual event celebrates the unifying power of music as thousands of Canadians join in singing and performing its anthem at their schools and other community events.

keep readingShow less
advertisement