Nielsen Canada Music 360 Report - Part 3

Quebec’s French rap scene is gaining recognition on the international stage, and the exchange goes both ways.

Rappers from France are also turning their focus toward North America, viewing Quebec as a vital stepping stone to the United States. With its cultural richness and diverse influences, French rap has transformed into a global force, and many artists are now pushing beyond Europe’s borders. With hip-hop reigning as a dominant genre in the U.S., Quebec has become an ideal springboard for artists looking to extend their reach.