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FYI

New Data On Podcasting Growth In Canada

The menu of options vying for consumer leisure time activities is ever increasing, and online one of the fastest growing areas that is capturing consumer attention is the podcast. New data shows the medium is trending strongly here in Canada.

New Data On Podcasting Growth In Canada

By FYI Staff

Gone are the days when radio, television and one’s collection of music more or less accounted for all of one’s leisure time with media.


Audience’s attention is increasingly fragmented, and it is biting into the mainstream media of old. One of the fastest growing sectors in today's cluttered media landscape is podcasting.

Following up on last year's in-depth study on podcasting in Canada, with The Canadian Podcast Listener 2018, Audience Insights’ Jeff Vidler provides us with a taste of what’s in store with the release of the latest findings that are to be published later this year.

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 “We're just out of the field, and we wanted to share some fresh top-line results from an initial survey of 3,118 Canadian adults. It confirms that podcast listening is indeed growing in Canada.

"Most important, while we see modest growth on awareness and sampling, we see even greater growth among Canadians who are digging into podcasting and making it a regular weekly habit."

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Billboard Canada et NXNE Music Zones ont fait leurs débuts lors de la 50e édition du TIFF

Billboard Canada et NXNE Music Zones ont fait leurs débuts lors de la 50e édition du TIFF

Du 4 au 7 septembre, les zones musicales ont offert des performances, des DJ sets et des installations artistiques immersives qui ont insufflé une nouvelle trame sonore au centre-ville.

CONTENU PARTENAIRE

Le Festival international du film de Toronto a souligné sa 50e édition avec un nouveau rendez-vous culturel marquant : le lancement des zones musicales Billboard Canada et NXNE, créées en partenariat avec ArtsHouse Media Group (AMG).

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