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FYI

New Data On Podcasting Growth In Canada

The menu of options vying for consumer leisure time activities is ever increasing, and online one of the fastest growing areas that is capturing consumer attention is the podcast. New data shows the medium is trending strongly here in Canada.

New Data On Podcasting Growth In Canada

By FYI Staff

Gone are the days when radio, television and one’s collection of music more or less accounted for all of one’s leisure time with media.


Audience’s attention is increasingly fragmented, and it is biting into the mainstream media of old. One of the fastest growing sectors in today's cluttered media landscape is podcasting.

Following up on last year's in-depth study on podcasting in Canada, with The Canadian Podcast Listener 2018, Audience Insights’ Jeff Vidler provides us with a taste of what’s in store with the release of the latest findings that are to be published later this year.

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 “We're just out of the field, and we wanted to share some fresh top-line results from an initial survey of 3,118 Canadian adults. It confirms that podcast listening is indeed growing in Canada.

"Most important, while we see modest growth on awareness and sampling, we see even greater growth among Canadians who are digging into podcasting and making it a regular weekly habit."

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Empire of the Sun
Melanie Swerdan

Empire of the Sun

Chart Beat

Empire of the Sun's 'We Are the People' Debuts on the Billboard Canadian Hot 100 More Than 15 Years After Initial Release

The track from the Australian duo enters at No. 96 after a surge on TikTok. Plus, married country duo Thelma & James (featuring Canadian singer MacKenzie Porter) debut at No. 92 with "Happy Ever After You."

This week's Canadian Hot 100 features a significantly late bloomer.

Empire of the Sun have earned their first entry on the Canadian Hot 100 with "We Are the People," which debuts at No. 96 on this week's chart dated May 17. The feat comes almost two decades after the song's initial release on the group's debut album Walking on a Dream in 2008.

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