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FYI

New Data On Podcasting Growth In Canada

The menu of options vying for consumer leisure time activities is ever increasing, and online one of the fastest growing areas that is capturing consumer attention is the podcast. New data shows the medium is trending strongly here in Canada.

New Data On Podcasting Growth In Canada

By FYI Staff

Gone are the days when radio, television and one’s collection of music more or less accounted for all of one’s leisure time with media.


Audience’s attention is increasingly fragmented, and it is biting into the mainstream media of old. One of the fastest growing sectors in today's cluttered media landscape is podcasting.

Following up on last year's in-depth study on podcasting in Canada, with The Canadian Podcast Listener 2018, Audience Insights’ Jeff Vidler provides us with a taste of what’s in store with the release of the latest findings that are to be published later this year.

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 “We're just out of the field, and we wanted to share some fresh top-line results from an initial survey of 3,118 Canadian adults. It confirms that podcast listening is indeed growing in Canada.

"Most important, while we see modest growth on awareness and sampling, we see even greater growth among Canadians who are digging into podcasting and making it a regular weekly habit."

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Rush's Geddy Lee and Alex Lifeson
Richard Sibbald
Geddy Lee et Alex Lifeson de Rush
FYI

Music Biz Headlines: Rush Expand Blockbuster Tour, MGK Controversial Choice for Grey Cup Halftime

Also making news this week: Drake discusses his new era, Ed Sheeran recruits Indian-Canadian stars for new remix EP, Sum 41's Deryck Whibley joins star-studded 60th anniversary celebration of The Doors.

The juggernaut Rush reunion tour got a major extension, with Geddy Lee, Alex Lifeson and new drummer Anika Nilles coming to 17 extra cities including Montreal, Edmonton and Vancouver. Meanwhile, the choice of American artist MGK for the Canadian Football League's Grey Cup Halftime show has been controversial in this post-elbows up era.

Read these stories and more in this week's collection of music biz headlines.

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