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FYI

New Data On Podcasting Growth In Canada

The menu of options vying for consumer leisure time activities is ever increasing, and online one of the fastest growing areas that is capturing consumer attention is the podcast. New data shows the medium is trending strongly here in Canada.

New Data On Podcasting Growth In Canada

By FYI Staff

Gone are the days when radio, television and one’s collection of music more or less accounted for all of one’s leisure time with media.


Audience’s attention is increasingly fragmented, and it is biting into the mainstream media of old. One of the fastest growing sectors in today's cluttered media landscape is podcasting.

Following up on last year's in-depth study on podcasting in Canada, with The Canadian Podcast Listener 2018, Audience Insights’ Jeff Vidler provides us with a taste of what’s in store with the release of the latest findings that are to be published later this year.

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 “We're just out of the field, and we wanted to share some fresh top-line results from an initial survey of 3,118 Canadian adults. It confirms that podcast listening is indeed growing in Canada.

"Most important, while we see modest growth on awareness and sampling, we see even greater growth among Canadians who are digging into podcasting and making it a regular weekly habit."

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Kendrick Lamar performs during the Rolling Loud festival in Rotterdam on June 30, 2023.
Jesse Wensing/ANP/AFP/Getty Images

Kendrick Lamar performs during the Rolling Loud festival in Rotterdam on June 30, 2023.

Rb Hip Hop

Kendrick Lamar’s ‘Not Like Us’ Quoted by New Orleans Saints Coach in Postgame Victory Speech

"Man, that's a hell of a win guys," head coach Dennis Allen said in the locker room.

The New Orleans Saints shocked the NFL community on Sunday (Sept. 15) with a dominant victory over the Dallas Cowboys 44-19 to keep their undefeated season going. With vibes through the roof after pulling off the upset inside Dallas’ AT&T Stadium, Saints head coach Dennis Allen quoted Kendrick Lamar’s “Not Like Us” during his postgame speech to the team in the locker room, which fired up the players.

“Man, that’s a hell of a win guys,” Allen said. “We said we had to come in and play our brand of football and that’s exactly what we did. We played the way the Saints have to play this game. And look, sometimes you just gotta f–king pop out and show ’em.”

This article was originally published by Billboard U.S.

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