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FYI

New Data On Podcasting Growth In Canada

The menu of options vying for consumer leisure time activities is ever increasing, and online one of the fastest growing areas that is capturing consumer attention is the podcast. New data shows the medium is trending strongly here in Canada.

New Data On Podcasting Growth In Canada

By FYI Staff

Gone are the days when radio, television and one’s collection of music more or less accounted for all of one’s leisure time with media.


Audience’s attention is increasingly fragmented, and it is biting into the mainstream media of old. One of the fastest growing sectors in today's cluttered media landscape is podcasting.

Following up on last year's in-depth study on podcasting in Canada, with The Canadian Podcast Listener 2018, Audience Insights’ Jeff Vidler provides us with a taste of what’s in store with the release of the latest findings that are to be published later this year.

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 “We're just out of the field, and we wanted to share some fresh top-line results from an initial survey of 3,118 Canadian adults. It confirms that podcast listening is indeed growing in Canada.

"Most important, while we see modest growth on awareness and sampling, we see even greater growth among Canadians who are digging into podcasting and making it a regular weekly habit."

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Shaq’s Classic Song ‘You Can’t Stop the Reign’ Featuring Biggie Is Finally on Streaming Services
Rb Hip Hop

Shaq’s Classic Song ‘You Can’t Stop the Reign’ Featuring Biggie Is Finally on Streaming Services

There's a more explicit Biggie verse in the vault, according to the NBA legend.

Shaq’s classic with Biggie is finally available on streaming services. The news was broken by FakeShoreDrive on X earlier this week, and the Hall of Fame big man confirmed the news Thursday afternoon (June 13).

The year is 1996 and Shaquille O’Neal and the Notorious B.I.G. are two of the biggest figures in their respective fields. Shaq was entering the last year of his deal with the Orlando Magic before he headed west to the Los Angeles Lakers at the end of the 1995-1996 season. Biggie was getting ready to release his sophomore album, Life After Death, while in the throws of a beef with 2Pac. Big name-dropped the NBA player on the song “Gimme the Loot” off his debut album, Ready to Die, and the two had a mutual respect for each other ever since.

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