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FYI

New Data On Podcasting Growth In Canada

The menu of options vying for consumer leisure time activities is ever increasing, and online one of the fastest growing areas that is capturing consumer attention is the podcast. New data shows the medium is trending strongly here in Canada.

New Data On Podcasting Growth In Canada

By FYI Staff

Gone are the days when radio, television and one’s collection of music more or less accounted for all of one’s leisure time with media.


Audience’s attention is increasingly fragmented, and it is biting into the mainstream media of old. One of the fastest growing sectors in today's cluttered media landscape is podcasting.

Following up on last year's in-depth study on podcasting in Canada, with The Canadian Podcast Listener 2018, Audience Insights’ Jeff Vidler provides us with a taste of what’s in store with the release of the latest findings that are to be published later this year.

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 “We're just out of the field, and we wanted to share some fresh top-line results from an initial survey of 3,118 Canadian adults. It confirms that podcast listening is indeed growing in Canada.

"Most important, while we see modest growth on awareness and sampling, we see even greater growth among Canadians who are digging into podcasting and making it a regular weekly habit."

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Bryan Adams
Courtesy Photo

Bryan Adams

Concerts

Bryan Adams Will Play 19 Canadian Cities on 'Roll With The Punches' Tour in September, Elvis Costello Coming to Toronto

Also announced this week, Pulp will be making a trip to Toronto, while Montreal Jazz Fest releases its full lineup.

Canadian rock icon Bryan Adams is playing across the country this fall.

The "Summer of '69" singer will play 19 Canadian cities on his 'Roll With the Punches' tour. He's already taken that show on the road to Australia and New Zealand this year, and hits the U.K. and Ireland in May.

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