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Neena Rose: Secret (feat. NorthSideBenji)

The fast-rising young Hamilton urban artist showcases her hip-hop side on a catchy cut featuring a Toronto rapper.

 Neena Rose: Secret (feat. NorthSideBenji)

By Kerry Doole

Neena Rose - Secret (feat. NorthSideBenji): At just 17, this Hamilton-based singer/songwriter is getting noticed on the urban music scene.  Her breakout single was 2018’s Games, and two tracks released this summer, Mannequin and (You A) Machine Gun, also made a mark. Look for this new cut to make her even less of a secret (it has grabbed 60K YouTube views in just a week).


Taken from her forthcoming EP, 333, it is a collaboration with rapperNorthSideBenji. The pair trade verses fluently and the sound is more hip-hop inflected than earlier tracks. 

The EP is co-written and produced by Universal Music Publishing Group’s 80 Empire, who describes Rose "an incredible vocalist and witty lyricist."

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Rose has stated that "writing lyrics is my favourite part of the process. It’s always been a thing I love to do. Any time I feel any way, I’m writing a song. If I’m happy, I’m writing… If I’m sad, I’m writing… and I’m always listening to new beats."

Shooting the eye-catching video was a blast, she adds. "We filmed in a small town where all of my friends live. While filming at the diner, I saw so many people I go to school with. Considering I had to run by them with a bag full of money for one of the scenes, they were confused! And I had never driven a vintage car like that before. It was hilarious to watch me try and turn with that huge wheel, but, by the end of the day, I was making three-point turns like nobody’s business!”

Back in March, Rose spoke on the Young Guns — Innovative and Thriving in the New World Music Order panel at the California Copyright Conference.

Fun fact: Rose is a voice behind the theme song of CHCH’s famed program Tiny Talent Time, while her dad performed on the show — with his accordion — as a kid.

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Rose performed at Hamilton's Supercrawl last month and has a slot at Indie Week in Toronto upcoming. 

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