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FYI

Media Beat: October 19, 2020

From Ad Contrarian Bob Hoffman’s latest newsletter

Media Beat: October 19, 2020

By David Farrell

From Ad Contrarian Bob Hoffman’s latest newsletter

We haven't heard much from the "TV Is Dead" imbeciles recently, so I thought a little update would be appropriate. First some background.


The concept that the TV-Is-Deadheads never quite seemed to understand is that there's a difference between consumer behaviour and industry shit fights. The fact that broadcast tv and cable tv and satellite tv and internet-delivered tv were fighting over share meant less than nothing to consumers. Consumers like to sit on their asses and watch television. That's all there is to know about the subject.

But the Deadheads saw the eroding share of broadcast tv and knee-jerked that into "TV Is Dying." Whether the signal gets to peoples' tv sets by electromagnetic waves, underground wires, satellite pulses, web streaming, carrier pigeons or rowboats is of no interest to them. As long as it's simple to use, entertaining, and cheap, they'll watch (Although advertising has become so horrible lately people are willing to pay way more than imagined to avoid it).

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Even in an environment in which streaming is gobbling up share, over the air broadcast is still dominating. According to Nielsen...

   - The average adult spent 4 hours and 30 minutes a day watching traditional tv in Q2 2020.
   - The average adult spent 1 hour and 6 minutes on streaming. The growth of streaming has been quite substantial and impressive, but it still constitutes only 25% of video viewing.
   - Remarkably, streaming services (Amazon Prime, Apple TV, Disney+, HBO, Hulu, and Sling) bought over a quarter billion dollars of ad time on traditional tv in the past 12 months to promote their products. That's gotta tell you something.

Regardless of who wins the internecine battle of delivery systems, one thing is clear. People love tv and reports of its death have been greatly exaggerated.  h/t Lara Bracken

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Doug Ford gives thumbs up to media in a question about covid being a hoax

And now, Jonathan Pie tells it like it is from the UK

Postmedia financials look bleak

A $21M federal wage subsidy program helped pump Postmedia’s balance sheet to a $13.5M profit in Q4, but its annual report saw its deficit increase to $16.2M as of Aug. 31, compared with $6.3M in fiscal 2019. Revenue, mostly from advertising, print circulation and digital services, dropped nearly 18 percent for the full year to $508.4M. – The Canadian Press

Former prostitute and Edmonton radio host makes film festival debut

Illusion: The Fear is the story of Valécia Pepin's harrowing struggle to free herself from the grip of her pimp, who attempts to reassert control. It had its debut at the Edmonton Short Film Festival on the weekend. – Andrea Huncar, CBC Edmonton

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Hozier
Barry McCall

Hozier

Pop

Hozier Thanks OVO Arena For Clearing Up ‘Misunderstanding’ Over Fans’ ‘Free Palestine’ Scarf

The singer said his team has a "zero policy" about prohibiting signs at shows.

Hozier and the OVO Arena Wembley have apologized and responded to a fan’s complaint about an incident in December in which she was reportedly told to remove a “Free Palestine” scarf before attending one of the singer’s shows. “Thank you to OVO Arena Wembley for clearing up this misunderstanding,” Hozier wrote early Monday morning (Feb. 26) after the venue posted an apology last week to attendee Hiba Ahmad, who said in an earlier X post that she was “pulled aside and escorted to wardrobe” in December while attending a show at the venue while wearing the scarf.

“The team and I have zero policy of prohibiting signs of any kind and I’m sorry to Hiba and her friends that they experienced this at the London show,” Hozier added.

This article was first published by Billboard U.S.

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