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Media Beat: August 20, 2020

The column is shorter than short today, but we promised a full complement of headline news come Monday. Meantime, Apple flexes its muscle.

Media Beat: August 20, 2020

By David Farrell

The column is shorter than short today, but we promised a full complement of headline news come Monday. Meantime, Apple flexes its muscle. It's good news for our boy Strombo, not so good for music radio and affirms the tech company's commitment to offering a wide palette of sounds that aren't orchestrated using AI or bundled in playlists. Read on...


Strombo joins Apple Music Radio’s rebrand

Apple Music Radio has announced the launch of two new global radio stations: the self-explanatory Apple Music Country, and Apple Music Hits that will focus on the music of the ’80, the ‘90s and 2000s. At the same time, it has rebranded its global flagship station Beats 1 as Apple Music 1. The refinements reinforce the brand’s music subscription service, give it a distinct edge over competitors’ playlist formats, and place terrestrial and satellite radio in its crosshairs.

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Apple Music Hits will be helmed by daily on-air hosts George Stroumboulopoulos (2 pm PST), Jayde Donovan, Estelle, Lowkey, Jenn Marino, Sabi, Nicole Sky and Natalie Sky who will each offer original programming. The format also includes shows from artists such as Backstreet Boys, Ciara, Mark Hoppus, Huey Lewis, Alanis Morissette, Snoop Dogg, Meghan Trainor, and Shania Twain.

The Country roster includes singer Kelleigh Bannen, Ty Bentli, Bree, Alecia Davis, Ward Guenther, Nada, and Tiera, plus weekly shows from Ashley Eicher and Kelly McCartney. Carrie Underwood and Kelsie Ballerini are also named as occasional show hosts.

Giving some corporate perspective to the rebrand, Apple VP Oliver Schusser has this to say: “For the past five years, if ever there was a meaningful moment in music culture, Beats 1 was there bringing human curation to the forefront and drawing in listeners with exclusive shows from some of the most innovative, respected, and beloved people in music. Now, Apple Music radio provides an unparalleled global platform for artists across all genres to talk about, create, and share music with their fans, and this is just the beginning. We will continue to invest in live radio and create opportunities for listeners around the world to connect with the music they love.”

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Chiming in, Apple Music’s global creative director and host Zane Lowe adds: “I’m an obsessive music nerd. I love searching for the most exciting new artists and playing them right alongside the most essential, established artists of our time because great music does not know the difference and Apple Music fans just want to hear great music. That’s what Apple Music radio is all about.”

Apple Music is now available in 165 markets.

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Jin of BTS participates in the Paris 2024 Olympic Torch Relay on July 14, 2024.
Courtesy Photo

Jin of BTS participates in the Paris 2024 Olympic Torch Relay on July 14, 2024.

Music News

BTS’ Jin Thanks ARMY For Support On 2024 Summer Olympics Torch Run Through Paris: ‘I Am Truly Grateful’

The singer took to the streets on Bastille Day on Sunday to participate in the historic ceremonial summer games ritual.

BTSJin has seen and done some amazing things during his band’s rocket ride to global fame over the past decade. But when he was tapped to be South Korea’s official representative in the Paris 2024 Olympic torch relay the 31-year-old K-pop star was beside himself with excitement.

“It was an honor to be part of such a meaningful moment. I was able to take on the honorable role of a torchbearer thanks to the support of ARMY (BTS’ official fandom),” Jin said in a statement after participating in the relay on Sunday (July 14), which also happened to be Bastille Day. “I am truly grateful. I was so nervous to the point of not knowing how the time passed, but I was able to do my best thanks to the many people on site who loudly cheered me on,” he continued of the thrill of taking part in the relay whose themes are “harmony” and “peace.”

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