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Live Nation Inks Exclusive Deal With Great Canadian Ent.

Live Nation has

Live Nation Inks Exclusive Deal With Great Canadian Ent.

By External Source

Live Nation has inked a lucrative partnership with Great Canadian Entertainment which operates 25 gaming and hospitality complexes across Ontario, British Columbia, New Brunswick, and Nova Scotia.

The agreement reached between GCE and Live Nation Canada will see the live entertainment company serve as the exclusive booking agent for the events while both partners will promote the programming jointly.

Venues that will feature through the strategic alliance will be the new The Arena at Pickering Casino Resort, River Rock Casino Resort, Hard Rock Casino Vancouver, Molson Canadian Centre at Casino New Brunswick, The Schooner Showroom at Casino Nova Scotia, and the Great Canadian Casino Resort Toronto that opens later this year with an attached 400-room hotel and a 5,000-capacity entertainment venue.

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Prior to the exclusive arrangement, GCE had dealt with various promoters and talent agencies to bring marquee names to its showrooms.

Live Nation CanadaGreat Canadian Entertainment
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Executive of the Week: FACTOR's Meg Symsyk on Why Supporting Canadian Music Means Supporting Cultural Sovereignty
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Executive of the Week: FACTOR's Meg Symsyk on Why Supporting Canadian Music Means Supporting Cultural Sovereignty

The president and CEO of FACTOR, one of Canada's most crucial music funders, explains why it's more important than ever to support homegrown culture and give it the opportunity to compete on the global stage.

When it comes to supporting Canadian music, FACTOR's influence is immeasurable. One of the most crucial funders of art in the country, the non-profit's impact is seen with its logo across countless acclaimed records and its name shouted out at concerts and award shows. But for president & CEO Meg Symsyk, it's not just about supporting Canadian music or even Canadian artists: it's about the sovereignty and identity of the country itself.

“Buying locally is more important than ever because of that consumer awareness and structural support. Canadians need to be encouraged to be more intentional. This last year and a half with the tariffs and the trade wars has put that on everyone's front burner,” she explains.

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