By External Source
Live Nation has inked a lucrative partnership with Great Canadian Entertainment which operates 25 gaming and hospitality complexes across Ontario, British Columbia, New Brunswick, and Nova Scotia.
The agreement reached between GCE and Live Nation Canada will see the live entertainment company serve as the exclusive booking agent for the events while both partners will promote the programming jointly.
Venues that will feature through the strategic alliance will be the new The Arena at Pickering Casino Resort, River Rock Casino Resort, Hard Rock Casino Vancouver, Molson Canadian Centre at Casino New Brunswick, The Schooner Showroom at Casino Nova Scotia, and the Great Canadian Casino Resort Toronto that opens later this year with an attached 400-room hotel and a 5,000-capacity entertainment venue.
Prior to the exclusive arrangement, GCE had dealt with various promoters and talent agencies to bring marquee names to its showrooms.
Sophie Grégoire Trudeau via InstagramBillboard Canada/Instagram