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Live Nation Inks Exclusive Deal With Great Canadian Ent.

Live Nation has

Live Nation Inks Exclusive Deal With Great Canadian Ent.

By External Source

Live Nation has inked a lucrative partnership with Great Canadian Entertainment which operates 25 gaming and hospitality complexes across Ontario, British Columbia, New Brunswick, and Nova Scotia.

The agreement reached between GCE and Live Nation Canada will see the live entertainment company serve as the exclusive booking agent for the events while both partners will promote the programming jointly.

Venues that will feature through the strategic alliance will be the new The Arena at Pickering Casino Resort, River Rock Casino Resort, Hard Rock Casino Vancouver, Molson Canadian Centre at Casino New Brunswick, The Schooner Showroom at Casino Nova Scotia, and the Great Canadian Casino Resort Toronto that opens later this year with an attached 400-room hotel and a 5,000-capacity entertainment venue.

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Prior to the exclusive arrangement, GCE had dealt with various promoters and talent agencies to bring marquee names to its showrooms.

Live Nation CanadaGreat Canadian Entertainment
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Billboard Canada 2025 Power Players List Revealed

By Richard Trapunski, Rosie Long Decter, Peony Hirwani, Stefano Rebuli and Heather Taylor-Singh

Billboard Canada Power Players is back for a second year, and it comes at a pivotal time for Canadian music. Canadian Content regulations – a principle that built the domestic industry – are up for review for the first time in a generation, with ongoing hearings taking place with the CRTC. The Online Streaming Act, meanwhile, is attempting to regulate major foreign streaming services to contribute to CanCon as the CRTC once did for radio, but companies like Spotify, Amazon and Apple Music aren't taking it without a fight.

Those issues shadow the industry, which has both struggles and successes. The country was recently named the 8th largest music market in the world by the IFPI and Toronto has emerged as a marquee live music market. That's been reflected in the successes and investments in new venues by companies like Live Nation Canada, MLSE and Oak View Group, though some festivals and promoters outside of their orbit have gone public with their own struggles.

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