Hollerado: Straight To Hell
The popular indie rock band is calling it quits, but not before a swansong album and tour. Here is an inventive video for a typically quirky yet melodic new track.
By Kerry Doole
Hollerado - "Straight To Hell" (Royal Mountain Records): Over the past decade, Hollerado has become one of Canada's most popular indie rock bands. Its large following was disappointed recently to hear the group announce it was calling it quits.
It is going out with a bang, not a whimper though, delivering a final album, Retaliation Vacation, on June 7.
A lyric video for new song “Straight To Hell” has just come out, based around an elaborately handcrafted pop-up book. In a label press release, director Marty MacPherson explains that “After listening to the lyrics to Straight To Hell I began to think about growing up with religion and how, when you’re a kid, you can be taught these lessons and beliefs that don’t always hold up as an adult.
"Keeping with that train of thought I ended up on the idea of the pop-up book –which is generally a form of book you don’t come across much outside of childhood, and I felt it was a good fit."
The tune itself is vintage Hollerado, a mite quirky yet very melodic.
The band has one final fling with Canadian dates now set for the fall in addition to two already announced Toronto shows at The Danforth Music Hall on December 12 and 13. The new tour dates are on pre-sale today (April 17), with a general on sale starting on Friday.
Hollerado singer/guitarist Menno Versteeg will continue to impact the music scene as head of Royal Mountain, home to such notable acts as PUP, Alvvays, TUNS, US Girls, Mac DeMarco, and Dizzy.
Links
Publicity: Julie Booth, Freshly Pressed
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