advertisement
FYI

Hallmark Pacts With WMG To Offer Cards Packaged With Vinyl 45s

The trial balloon was with a Valentine's series of cards featuring Atlantic recording artists and this summer the collection expands with a birthday collection available soon online and at your favourite card shop. 

Hallmark Pacts With WMG To Offer Cards Packaged With Vinyl 45s

By FYI Staff

This summer, Hallmark is expanding its collection of Vinyl Record Cards with birthday cards featuring songs from Warner Music Group (WMG) artists such as Tina Turner and The Cars. Each card includes a 7-inch vinyl record with two songs from each artist built into a sleeve on the card’s cover.


Available in card shops and online at Hallmark.com and Amazon.com, the first in the co-venture program started Valentine’s Day when three were issued featuring songs from Atlantic Records artists Bruno Mars, Aretha Franklin and INXS.

The century-old Hallmark Cards company is headquartered in Kansas City, Missouri, employing more than 28,000 worldwide and with revenues of about $4 billion annually.

advertisement

The company operates a portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries, and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola offers a wide range of art materials and toys for kids.

Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters.

 

advertisement
Karan Aujla
Photography team: Ishmil Waterman, Lane Dorsey, Sasha Jairam/Billboard Canada. Styling by Veronika Lipatova, Nikita Jaisinghani, Aliecia Brisette. Makeup & Hair by Franceline Graham.

Karan Aujla


Chart Beat

Canadian-Punjabi Artists Ikky & Karan Aujla Make YouTube’s Top 10 Most-Watched Videos of 2023

The two artists, who were part of Billboard Canada's Punjabi Wave cover, sit amongst the top artists in the world on YouTube's list.

Ikky and Karan Aujla continue to take their place alongside the biggest artists in the world. After making the highest-charting Punjabi album debut in Canadian history this year, the two Punjabi-Canadian artists are now among Canada’s top most-watched music videos of 2023 on YouTube.

Two of Ikky and Aujla’s collaborations made the top 10 list, with “52 Bars” at No. 3 and “Take It Easy” at No. 8, both from their Four You EP.

keep readingShow less
advertisement