Hallmark Pacts With WMG To Offer Cards Packaged With Vinyl 45s

By FYI Staff

This summer, Hallmark is expanding its collection of Vinyl Record Cards with birthday cards featuring songs from Warner Music Group (WMG) artists such as Tina Turner and The Cars. Each card includes a 7-inch vinyl record with two songs from each artist built into a sleeve on the card’s cover.

Available in card shops and online at Hallmark.com and Amazon.com, the first in the co-venture program started Valentine’s Day when three were issued featuring songs from Atlantic Records artists Bruno Mars, Aretha Franklin and INXS.

The century-old Hallmark Cards company is headquartered in Kansas City, Missouri, employing more than 28,000 worldwide and with revenues of about $4 billion annually.

The company operates a portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries, and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola offers a wide range of art materials and toys for kids.

Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters.