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FYI

Facebook Finds More Imaginary Humans

You may remember last year when Facebook was widely ridiculed for claiming that it reached more people than exist. Well, not being satisfied with that, this year the gap between Facebook's claimed reach and the number of living, breathing humans has grown. No, you can't make this shit up.

Facebook Finds More Imaginary Humans

By External Source

"You may remember last year when Facebook was widely ridiculed for claiming that it reached more people than exist. Well, not being satisfied with that, this year the gap between Facebook's claimed reach and the number of living, breathing humans has grown. No, you can't make this shit up.


"Last year, in Australia, Facebook claimed it could reach 1.7 million more 15 to 39-year-olds than the official population of the country. This year, according to AdNews, Facebook's reach has grown. They can now reach 1.85 million more 15 to 39's than there are.

"You gotta give them credit. They're doing an amazing job of improving their ability to reach imaginary people.

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"The really hilarious part is how Facebook justifies this nonsense by torturing the definition of what "reach" means, “Our reach estimator tool and census data are very different data sets, with different calculation methods, designed to show different results”  Oh, now I see -- different data sets. Yeah, yeah...

"Imagine the arrogance that believes anyone will accept this bullshit as an explanation.

"By the way, Facebook is being sued for their lying and their "different data sets" by advertisers who've been getting screwed for years."

– From Ad Contrarian blogger, author and public speaker Bob Hoffman's current newsletter.

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Kneecap Blasts Norwegian Government at Oslo Festival, Accusing It of Funding ‘Genocide’ Against Palestinians
Matt Cardy/Getty Images

Mo Chara, DJ Provaí and Móglaí Bap of Kneecap performs on the West Holts Stage during during day four of Glastonbury Festival 2025 at Worthy Farm, Pilton on June 28, 2025 in Glastonbury, England.

Music News

Kneecap Blasts Norwegian Government at Oslo Festival, Accusing It of Funding ‘Genocide’ Against Palestinians

The Irish rap trio went after the Norwegian government over its investments, which are currently under scrutiny, at Øyafestivalen.

Irish rap group Kneecap – which has drawn a storm of criticism, support, attention and legal action over the past half-year – continued to speak out about the war in Gaza during an afternoon set at the Øyafestivalen in Oslo, Norway, on Friday (Aug. 8).

Right before the trio of Mo Chara, Móglaí Bap and DJ Próvaí took the stage, an English-language white-text-on-black-background message played on a video screen, accusing the Norwegian government of “enabling” the “genocide” against the Palestinian people via investments held in the county’s sovereign wealth fund (referenced as “oil pension fund” in the message). “Over 80,000 people have been murdered by Israel in 21 months,” the band’s message continued. “Free Palestine.” The message was greeted readily by a cheering audience. Most estimates (including those from health officials in the area) place the Palestinian death toll at more than 60,000. That number does not distinguish between civilians and Hamas militants. An estimated 18,500 of those killed were children.

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