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FYI

Facebook Finds More Imaginary Humans

You may remember last year when Facebook was widely ridiculed for claiming that it reached more people than exist. Well, not being satisfied with that, this year the gap between Facebook's claimed reach and the number of living, breathing humans has grown. No, you can't make this shit up.

Facebook Finds More Imaginary Humans

By External Source

"You may remember last year when Facebook was widely ridiculed for claiming that it reached more people than exist. Well, not being satisfied with that, this year the gap between Facebook's claimed reach and the number of living, breathing humans has grown. No, you can't make this shit up.


"Last year, in Australia, Facebook claimed it could reach 1.7 million more 15 to 39-year-olds than the official population of the country. This year, according to AdNews, Facebook's reach has grown. They can now reach 1.85 million more 15 to 39's than there are.

"You gotta give them credit. They're doing an amazing job of improving their ability to reach imaginary people.

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"The really hilarious part is how Facebook justifies this nonsense by torturing the definition of what "reach" means, “Our reach estimator tool and census data are very different data sets, with different calculation methods, designed to show different results”  Oh, now I see -- different data sets. Yeah, yeah...

"Imagine the arrogance that believes anyone will accept this bullshit as an explanation.

"By the way, Facebook is being sued for their lying and their "different data sets" by advertisers who've been getting screwed for years."

– From Ad Contrarian blogger, author and public speaker Bob Hoffman's current newsletter.

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Dan Hill
Courtesy Photo

Dan Hill

Awards

Canadian Music Hall of Fame to Induct Dan Hill, Glass Tiger, Ginette Reno and Loreena McKennitt in 2025

They will be joined by 2024 inductee Maestro Fresh Wes at a special ceremony at Studio Bell on May 15. Sum 41 will also be honoured at the 2025 Juno Awards, on March 30, their final televised performance.

The Canadian Music Hall of Fame has announced its full crop of 2025 inductees.

Songwriter Dan Hill, "grande dame of Québec song" Ginette Reno, rock superstars Glass Tiger and singer/songwriter/composer Loreena McKennitt will all join the previously announced Sum 41. That legendary punk and rock band, who are currently on their farewell tour after returning to the top of the Alternative Airplay chart after more than two decades, will celebrate the induction with their final televised performance at the 2025 Juno Awards on March 30 in Vancouver.

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