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Danny Michel Speaks Out For Musicians Going Broke For A Living

As written by Danny Michel and published in Vancouver Weekly.

A peek behind the curtain: The expiration date on music

Danny Michel Speaks Out For Musicians Going Broke For A Living

By External Source

As written by Danny Michel and published in Vancouver Weekly.


A peek behind the curtain: The expiration date on music

I’ve been a full-time musician for 25 years. It’s been nothing but hard work, but I love hard work. My songs bought my home, my studio, paid the bills and more. Through it all the conversations backstage with other musicians have always been about music, family, guitars, friends, art, etc. But in 2018 that conversation changed. Everywhere I go, musicians are quietly talking about one thing: how to survive. And I’ve never worried about it myself UNTIL 2018. What I can tell you is my album sales have held steady for the last decade until dropping by 95% this year due to music streaming services.

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Note my earnings for “Purgatory Cove”: this song has been in the TOP 20 charts (CBC Radio 2 & 3) for 10 weeks, climbed to #3. In 2018 that equals $44.99 in sales.

I know I’m not alone. As a result, bands/musicians are downsizing, recording at home, cutting corners where ever they can. Studios are losing business. Session musicians, techs, administration, grant writers are all losing work. And with every band in the world back on the road, venues are clogged, and ticket prices have tripled. For me, it means being away from home and taking on more work than I ever have.

A recent post by Unison Benevolent Fund showed “In a study of the music industry labour market, 24% of musical professionals indicated they were considering leaving the music industry”.

From the conversations I’m having, I believe that statistic is much much higher. Over the last few months, I’ve spoken to many brilliant life-long musicians (some you know) who are quietly beginning their exit strategy. I fear musicians are reluctant to admit any of this because so much of this industry is perception; the illusion that an artist’s career is soaring when really, it might not be. Having to be the constant used-car salesman, manager, admin person AND travelling artist (while in survival/panic mode) isn’t healthy. Yet, you can’t afford to hire anyone.

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Social media makes it all worse and as a fellow musician pointed out, streaming services shame artists with the pressures of how many “likes,” “streams” and “followers” they have.

No one needs to feel sorry for me. This is what I do. And I’m not scolding anyone or suggesting people stop using these services. I don’t know what the answer is. But I hope musicians speak up about what’s really happening. Music fans deserve to know how this all works and why the artists they love may soon be gone.

This new model of “free music” simply can’t last much longer.

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Executive of the Week: Justin West of Secret City Records on the Secrets of Independent Music Success​
FYI

Executive of the Week: Justin West of Secret City Records on the Secrets of Independent Music Success​

The man behind one of Canada's most successful indie labels talks about the late-blooming success of French-language streaming record-holder Patrick Watson, why he builds long-term relationships with artists, and why it's important for the indie sector to work together.

Justin West is a leader and advocate in Canada’s independent music scene, but he didn’t plan it out that way. When he started his record label Secret City Records in Montreal in the mid-2000s, it was out of necessity. He had met an artist he loved and wanted to build a career with, and the label was a means to do it. That artist was Patrick Watson, and 20 years later he — and Secret City — are more successful than ever.

West — a multiple time Billboard Canada Power Player – leads one of the biggest indie labels in Canada while also advocating for the sector on multiple boards both locally and internationally. When we speak to him for this Executive of the Week interview, he’s just returned from Banff for the National Summit on Artificial Intelligence and Culture, and is a central figure in discussions around the Online Streaming Act and collective negotiations with online streaming platforms.

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