CLMA and Kinaxis Present A New Live-Stream Series

By FYI Staff

Ottawa-based supply chain software company Kinaxis Inc. is teaming up with the Canadian Live Music Association (CLMA) for a new live-stream concert series designed to help boost an industry sector ravaged by the pandemic.

Kinaxis In Concert will feature approximately 30 concerts live-streamed from stages across Canada. It will be funded with a $250,000 sponsorship from Kinaxis and facilitated through an application process available to all professional live music venues. The initiative means Canadian artists in a diverse range of genres can connect with their audience and get paid for their work. Applications to Kinaxis InConcert will be accepted through February 28, 2021, at kinaxis.com/InConcert.

"We are grateful to Kinaxis for setting an example of the kind of private-sector support that Canada's live music community desperately needs," says CLMA President and CEO, Erin Benjamin. "Kinaxis InConcert is a reason to come together to celebrate our artists, support our venues and connect to music fans. It is much needed good news for an industry that has suffered unprecedented economic hardship."

As a press release notes, "Canada's live music industry is facing seismic threats to its sustainability. Venues are closing their doors at an alarming rate leaving countless Canadians who benefit culturally and financially from this sector in a precarious situation. According to a recent study conducted by Nordicity, each venue that closes costs an average of $575,000 in annual GDP contributions, and $148,000 in provincial and federal taxes."

"The Kinaxis culture is anchored on the simple words 'people matter here'. This extends to the communities where we live, work and play," said John Sicard, CEO of Kinaxis. "Sadly, the people supporting our music industry, and especially the artists themselves, have been tremendously affected by the restrictions resulting from Covid-19, and that means we miss out on the joy they create through their live performances. We are thrilled to be partnering with the Canadian Live Music Association to sponsor a concert series that will put our talented artist community back on stage, where they belong, and for the venues to bring their music to their fans."

For more information about Kinaxis InConcert, visit kinaxis.com/InConcert.

Learn more about The Canadian Live Music Association here. More information on Kinaxis here.