2022 Prism Prize Eligible Video: Language Arts - Blood Flow 

By External Source

The 2021 Prism Prize for Best Canadian Music Video was recently awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from an imaginative group led by Kristen Cudmore.

Language Arts - Blood Flow 

Language Arts dazzles audiences with their art-pop + synthwave + realgoodery sound, crossing genres and gaining inspiration from life experiences, wanderings, and dogs. The group is based in Eskimewa’kik of Mi’Kma’Ki also known as the Southern Coast of Nova Scotia and express their intention of making music for “all living beings”. 

Directed by Britton Proulx and produced by Joel Stouffer, visuals in Blood Flow capture an essence of '80s and '90s nostalgia. From the opening credits, mirrored after the Simpson’s, flashes of memorable characters such as Alf, and advertisements that formed an entire generation, we are transported back in time. 

Lead vocalist Kristen Cudmore describes the group’s intentions with “This goes out to a generation who grew up under the strobe of 1980s and '90s pop culture. Those who chewed on 'Bonkers,' hopped on a 'pogo ball,' and ate sugar-dusted cereals for breakfast. Once, so blissfully unaware that "this is your brain... and this is your brain on drugs" messaging didn't apply to the 'Ritalin' prescriptions that were needlessly handed out to the kiddos. A time when the 'arcade games came home' and Pee-Wee's Playhouse was sandwiched between every possible transforming toy a child could imagine.” The pairing of visuals and Language Arts’ sound reminds us of the iconic moments from our past. 

Produced by Joel Stouffer 

Directed by Britton Proulx 

Vocals and Guitar: Kristen Cudmore 

Drums and Percussion: Neil MacIntosh 

Synth: Chris Pruden