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FYI

2022 Prism Prize Eligible Video: Charlotte Cardin - Meaningless

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from a platinum-selling Quebec pop star.

 2022 Prism Prize Eligible Video: Charlotte Cardin - Meaningless

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The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from a platinum-selling Quebec pop star.


Charlotte Cardin - Meaningless

Charlotte Cardin is a Canadian pop, electro, and jazz singer from Montreal. In 2013, she was a finalist in the first season of singing competition La Voix - which is the french version of the popular TV show The Voice. In 2018, she received two Juno Award nominations for Breakthrough Artist of the Year & Songwriter of the Year. She currently leads the 2022 Juno Award nominations with a total of six - including best single, best artist, fan choice, and best album of the year. Cardin’s debut album entitled Phoenix' came out in 2021, and you can listen to it on various streaming sites. 

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Cardin’s music video for her song Meaningless premiered in February 2021. The video starts off with close-ups of Cardin’s side-profile as she sings with a beautiful sunrise in the background. As the video goes on we see that the sunrise and light play a large role. It feels like Cardin is being transported through these various scenes in the video by the lights. from flashing white lights to colourful light circles.

These different scenes also have great dancing segments where we see the tone of the song, the lyrics, and the beat all tie together; with the lights flashing on beat while showing us the emotions that Cardin is feeling. Throughout the video, it is clear that Cardin is singing and dancing with her whole body, the song really making its mark in every aspect of the video. Overall, it’s a really well-produced video and very enjoyable to watch.  

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You can catch Charlotte Cardin on tour right now. Tour dates are available on her website

Credits: 

Produced by Colossale

Director: Norman Wong

Executive Producer/Creative Producer: Christian Tyler

Producer: Alex Dall'Orso

Production Manager: Cam Frengopoulos

1st Assistant Director: Scott Weatherall

Production Assistant: Zach Litzgus

Production Assistant: Olivia Swayze

Director of Photography: Bobby Shore

1st Assistant Camera: Matt Veen

2nd Assistant Camera: Max Sims

BTS: Gennelle Cruz

Gaffer: Ryan Hernandez

Key Grip: Nick Julian

Lighting Designer/Gaffer: Gideon Ayesu

PM/Set Dec: Lisa Quail

Video Tech/Server Op : Colin Moore

Best Boy Electric/LX Tech: Victoria Fernandez-Gabica

3rd Electric/Swing: Dave Morgado

Video Tech Lead: Zico Val

Video Tech: Ryan Bovaird

Audio Lead: Jeremie Ngandu

Stylist: Skye Kelton

Styling Assistant: Basia Wyszynski

HMU: Nate Matthew

Choreographer: Amy Gardner

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Director X
Lane Dorsey

Director X

Culture

Toronto Raptors Celebrate Director X With a Music Video Shoot at Scotiabank Arena During a Game

Canada's only NBA franchise team honoured a local hero this week with a G.O.A.T. Night (greatest of all Toronto) celebration dedicated to the influential music video director.

Director X has been named the G.O.A.T. by his hometown team.

The Toronto music video director, whose work on videos like Drake's "Hotline Bling" and Rihanna's "Work" has had a major impact on Canadian music culture, was celebrated this week at a Toronto Raptors NBA game.

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