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FYI

2022 Prism Prize Eligible Video: Cadence Weapon - Eye to Eye 

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from an acclaimed Toronto-based rapper.

2022 Prism Prize Eligible Video: Cadence Weapon - Eye to Eye 

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The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from an acclaimed Toronto-based rapper.


Cadence Weapon - Eye to Eye

Roland Pemberton, or Cadence Weapon as we know him, is an Edmonton-born rapper with a talent to watch. Creating music out of Toronto, Cadence uses his platform to create change, enticing audiences with lyrics about matters of the world. 

Eye to Eye appears on Cadence’s newest album Parallel World, which features tracks dedicated to making statements about racial profiling. Cadence is clear in his message behind Eye to Eye “...As a black person in North America, it can often feel like you are seen as guilty until proven innocent…”

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The video accompanying Eye to Eye is subtle yet strong. Cadence is alone in a room with a revolving camera, always watching his every move and tracking his whereabouts. Distorted visuals and cuts accompany his lyrics, flashing in for the smallest of frames to keep us engaged with his message. Cadence Weapon makes a statement with this video and we should all be listening. 

Director/Producer: Scott Pilgrim 

Director of Photography: Samuel Olaechea 

Editor: Cameron Morse 

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Danko Jones
Courtesy Photo

Danko Jones

Chart Beat

Canadian Rock Veterans Danko Jones and 54.40 Burst Onto Billboard Canada Airplay Charts

On Mainstream Rock, Danko Jones and Marty Friedman’s “Diamond In The Rough” arrives at No. 32. Two spots down, 54.40 debuts with “Running For The Fence.”

Long-established Canadian rock bands are hitting a stride on the radio airwaves.

Toronto rock group Danko Jones and guitarist Marty Friedman’s collaborative track, “Diamond In The Rough,” arrives at No. 32 on the Billboard Canada Mainstream Rock Airplay chart, dated Feb. 28.

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