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FYI

2022 Prism Prize Eligible Video: Cadence Weapon - Eye to Eye 

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from an acclaimed Toronto-based rapper.

2022 Prism Prize Eligible Video: Cadence Weapon - Eye to Eye 

By External Source

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from an acclaimed Toronto-based rapper.


Cadence Weapon - Eye to Eye

Roland Pemberton, or Cadence Weapon as we know him, is an Edmonton-born rapper with a talent to watch. Creating music out of Toronto, Cadence uses his platform to create change, enticing audiences with lyrics about matters of the world. 

Eye to Eye appears on Cadence’s newest album Parallel World, which features tracks dedicated to making statements about racial profiling. Cadence is clear in his message behind Eye to Eye “...As a black person in North America, it can often feel like you are seen as guilty until proven innocent…”

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The video accompanying Eye to Eye is subtle yet strong. Cadence is alone in a room with a revolving camera, always watching his every move and tracking his whereabouts. Distorted visuals and cuts accompany his lyrics, flashing in for the smallest of frames to keep us engaged with his message. Cadence Weapon makes a statement with this video and we should all be listening. 

Director/Producer: Scott Pilgrim 

Director of Photography: Samuel Olaechea 

Editor: Cameron Morse 

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Tate McRae photographed on October 31, 2023 in Los Angeles. Masha Popova top, Givenchy skirt, pants and shoes.
Michelle Genevieve Gonzales

Tate McRae photographed on October 31, 2023 in Los Angeles. Masha Popova top, Givenchy skirt, pants and shoes.

Chart Beat

Tate McRae Goes to No. 1 on the Billboard Canadian Hot 100 With “Greedy”

Plus, Canadian artists LU KALA and Les Cowboys Fringants enter the country's charts.

Calgary’s Tate McRae is everywhere right now — from SNL to the Billboard Music Awards — and now she can add the top of the Canadian charts. McRae’s “Greedy” is her first No. 1 in Canada, and also sits atop the Global 200 and Global Excl. U.S. charts. She made it to No. 1 in her home country before the U.S., where she's based, but her song has been climbing the charts since its Sept. 15 release. It moved up one spot to No. 8 on the Hot 100 this week, its highest placement yet.

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