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2022 Prism Prize Eligible Video: Cadence Weapon - Eye to Eye 

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from an acclaimed Toronto-based rapper.

2022 Prism Prize Eligible Video: Cadence Weapon - Eye to Eye 

By External Source

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from an acclaimed Toronto-based rapper.


Cadence Weapon - Eye to Eye

Roland Pemberton, or Cadence Weapon as we know him, is an Edmonton-born rapper with a talent to watch. Creating music out of Toronto, Cadence uses his platform to create change, enticing audiences with lyrics about matters of the world. 

Eye to Eye appears on Cadence’s newest album Parallel World, which features tracks dedicated to making statements about racial profiling. Cadence is clear in his message behind Eye to Eye “...As a black person in North America, it can often feel like you are seen as guilty until proven innocent…”

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The video accompanying Eye to Eye is subtle yet strong. Cadence is alone in a room with a revolving camera, always watching his every move and tracking his whereabouts. Distorted visuals and cuts accompany his lyrics, flashing in for the smallest of frames to keep us engaged with his message. Cadence Weapon makes a statement with this video and we should all be listening. 

Director/Producer: Scott Pilgrim 

Director of Photography: Samuel Olaechea 

Editor: Cameron Morse 

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Val Blavatnik
Courtesy WMG

Val Blavatnik

Business News

Val Blavatnik to Oversee Warner Music Canada in New Role at Warner Music Group

Blavatnik will oversee Warner Music Canada as managing director of Warner Music North America, U.K. and Corporate Development at WMG. As part of a slew of executive announcements, Simon Robson will be leaving the company, while Alejandro Duque takes the top international role.

Val Blavatnik, the 28-year-old son of Warner Music Group majority owner and vice chairman Len Blavatnik, has been named managing director of Warner Music North America, U.K. and Corporate Development at the Warner Music Group, the company announced Friday (Sept. 25). In his new role the younger Blavatnik, who has held several roles at the company in recent years, and has been a board member since 2023, expects to “unify and drive business and operational strategy across these markets while guiding the company’s investment strategy to support growth,” according to a press release.

The Blavatnik announcement is part of a flurry of new executive announcements that CEO Robert Kyncl made this morning. In addition, Atlantic Music Group chairman/CEO Elliot Grainge will take on ADA in the U.S. as its new chairman, while Alejandro Duque, who has held the dual roles of president of Warner Latin and president of ADA since last July, has been named president of Warner Music International, adding Asia-Pacific and Europe, the Middle East and Africa under his oversight. (Duque will continue to oversee ADA outside the U.S.) Zach Friedman, currently COO at Atlantic Music Group, will add the title of vice chair of ADA U.S. to his resume.

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