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Culture

AP Dhillon to Play in 2025 NBA All-Star Celebrity Game

The Punjabi-Canadian star joins musicians like Noah Kahan and Shaboozey as well as celebrities like streamer Kai Cenat, wrestler Bayley and athletes Baron Davis and Allisha Gray.

AP Dhillon
AP Dhillon photographed for Billboard Canada's Punjabi Wave cover story
Photography team: Ishmil Waterman, Lane Dorsey, Sasha Jairam/Billboard Canada. Styling by Veronika Lipatova, Nikita Jaisinghani, Aliecia Brisette. Makeup & Hair by Franceline Graham.

The NBA has recruited a Punjabi superstar for its All-Star Celebrity Game.

AP Dhillon, the B.C.-based star of the Punjabi Wave, will suit up for Team Rice (coached by San Francisco 49ers legend Jerry Rice) to show off his basketball skills. The selection brings a global star to a league that has increasingly international reach.


The Celebrity All-Star rosters feature a mix of athletes, entertainers and artists such as Billboard Canadian Hot 100 record-setter Shaboozey, Noah Kahan, Mickey Guyton, NFL icon Terrell Owens, Druski, streamer and recent Billboard cover star Kai Cenat, former NBA star Baron Davis, basketball trainer Chris Brinkley, WWE wrestler Bayley, actor Rome Flynn, Golden State Warriors alum Matt Barnes, WNBA players Allisha Gray and Kayla Thorton and many more.

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Retired baseball slugger Barry Bonds coaches the other team, alongside rapper 2 Chainz.

Check out the full rosters below:

Dhillon recently featured on the lovelorn acoustic Punjabi-language song "AFSOS" by popular Indian singer-songwriter Anuv Jain:

In addition to suiting up on the court, Kahan will be part of the 2025 All-Star Weekend Concert Series along with The Chainsmokers, Flo Rida and Zedd.

The 2025 NBA All-Star Celebrity Game action is set to tip off at 7 p.m. ET on Feb. 14.

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Francophone Music Gets Streaming Boost Based on Visibility: UQAM Study
Photo by Harry Spink on Unsplash
Streaming

Francophone Music Gets Streaming Boost Based on Visibility: UQAM Study

Songs featured in editorial playlists on MUSIQC, the French-language streaming platform created by SPACQ-AE and dedicated to increasing the visibility of Francophone music in Quebec, witnessed a 6 to 13% increase in Spotify streams.

A new study by the University of Quebec in Montreal (UQAM) is highlighting the impact of increased visibility for French-language music on streaming platforms.

This week, UQAM published a new study measuring the impact of MUSIQC, the Quebec French-language streaming platform created by SPACQ-AE, the Professional Society of Quebec Authors, Composers and Entrepreneurial Artists, on Québécois music.

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