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New IFPI Report Reveals Canadians Listening to More Music Than Ever

The 2023 'Engaging with Music' survey also finds that three quarters of Canadians believe AI tools shouldn't clone artists without permission.

New IFPI Report Reveals Canadians Listening to More Music Than Ever
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Photo by Alphacolor on Unsplash

The International Federation of the Phonographic Industry (IFPI) has released a new report detailing how music fans all over the world listen to music, with specific stats for participating countries. Music Canada has shared new data about Canadian listening habits from the report.

Most notably, it includes some vital Canadian perspectives on one of this year's hot-button topics in the music industry: artificial intelligence. Many are not in favour, at least not of the wild west version of AI that has flooded the internet this year. 76% of Canadians believe that AI shouldn’t be employed to impersonate or clone a musician without their approval.


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Even more Canadians — 85% — believe that music created solely using AI should be labelled as AI-generated, and also that human musicians are an essential part of music creation. The data indicates that in ongoing debates over the role of AI in music, Canadian consumers could support certain amounts of regulation and protections for artists.

AI music is already flooding streaming services, and Spotify allegedly removed tens of thousands of AI-generated songs from its platform earlier this year, to prevent those songs from acquiring fake streams and inflated royalties. Meanwhile, TikTok user @ghostwriter977 released an AI-created fake Drake and The Weeknd song earlier this year, gathering millions of streams before the song was taken off streaming platforms. According to the IFPI report, 77% of Canadians agree that AI systems should list which music has been used to train their tools.

The report included over 43,000 respondents from 26 countries, and concludes that globally, we’re listening to more music in more ways than ever. People around the world listen to an average of 20.7 hours of music per week — up from 20.1 hours in 2022 — and the use of paid streaming platforms is rising. For the 16-24 demographic, though, short-form videos are the top method of music listening, not audio streaming services.

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On average, Canadians use 7.2 different methods to encounter music and hop between eight different genres. Half of Canadians subscribe to audio streaming services, while a quarter access music through unlicensed methods. In addition to how we listen to music, the report also highlights what music does for us: 83% of Canadians say that music is important to their mental health.

Read the full report here.

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Diljit Dosanjh
Live Nation

Diljit Dosanjh

Music

Diljit Dosanjh Announces Another Canadian Stadium Concert, at Toronto's Rogers Centre

Dosanjh had previously announced a record-breaking concert at Vancouver's BC Place, and now adds 12 more dates to his history-making Dil-Luminati tour, which will mark the first time a Punjabi musician has headlined at both Vancouver and Toronto stadiums.

Diljit Dosanjh is making more history with his latest tour announcement.

The artist has revealed where he'll be taking his Dil-Luminati tour this summer, adding twelve new dates following his previously announced stadium show in Vancouver. The tour promises to be monumental: beginning in Vancouver and ending in Toronto, it marks the first time a Punjabi artist has headlined Vancouver's BC Place and Toronto's Rogers Centre. The BC Place performance is also set to be the largest ever Punjabi music concert outside of India, at a sold-out capacity of 54,000.

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