advertisement
Latest News

New IFPI Report Reveals Canadians Listening to More Music Than Ever

The 2023 'Engaging with Music' survey also finds that three quarters of Canadians believe AI tools shouldn't clone artists without permission.

New IFPI Report Reveals Canadians Listening to More Music Than Ever
selective focus photo of black headset
Photo by Alphacolor on Unsplash

The International Federation of the Phonographic Industry (IFPI) has released a new report detailing how music fans all over the world listen to music, with specific stats for participating countries. Music Canada has shared new data about Canadian listening habits from the report.

Most notably, it includes some vital Canadian perspectives on one of this year's hot-button topics in the music industry: artificial intelligence. Many are not in favour, at least not of the wild west version of AI that has flooded the internet this year. 76% of Canadians believe that AI shouldn’t be employed to impersonate or clone a musician without their approval.


advertisement

Even more Canadians — 85% — believe that music created solely using AI should be labelled as AI-generated, and also that human musicians are an essential part of music creation. The data indicates that in ongoing debates over the role of AI in music, Canadian consumers could support certain amounts of regulation and protections for artists.

AI music is already flooding streaming services, and Spotify allegedly removed tens of thousands of AI-generated songs from its platform earlier this year, to prevent those songs from acquiring fake streams and inflated royalties. Meanwhile, TikTok user @ghostwriter977 released an AI-created fake Drake and The Weeknd song earlier this year, gathering millions of streams before the song was taken off streaming platforms. According to the IFPI report, 77% of Canadians agree that AI systems should list which music has been used to train their tools.

The report included over 43,000 respondents from 26 countries, and concludes that globally, we’re listening to more music in more ways than ever. People around the world listen to an average of 20.7 hours of music per week — up from 20.1 hours in 2022 — and the use of paid streaming platforms is rising. For the 16-24 demographic, though, short-form videos are the top method of music listening, not audio streaming services.

advertisement

On average, Canadians use 7.2 different methods to encounter music and hop between eight different genres. Half of Canadians subscribe to audio streaming services, while a quarter access music through unlicensed methods. In addition to how we listen to music, the report also highlights what music does for us: 83% of Canadians say that music is important to their mental health.

Read the full report here.

advertisement
Drake and Chris Brown in the 'No Guidance' video
YouTube

Drake et Chris Brown dans le clip de « No Guidance »

Drake et Chris Brown feraient l'objet d'un autre procès pour violation de droits d'auteur concernant le tube de 2019 « No Guidance »

Après qu'une autre procédure a été abandonnée il y a deux ans, une nouvelle plainte allègue que la chanson viole les droits d'auteur de la chanson « I Got It » de Tykeiya (2016).

Drake pourrait avoir besoin de conseils dans le cadre d'un nouveau procès. La superstar canadienne est citée dans un procès aux côtés de Chris Brown, alléguant que leur tube de 2019 « No Guidance » copie un titre de 2016, « I Got It » de Tykeiya, comme l'a rapporté Music Business Worldwide. « No Guidance » a atteint la cinquième place du Billboard Hot 100 et s'est classé en tête de plusieurs classements tels que Hot R&B Songs et R&B/Hip-hop Airplay, tout en dépassant le milliard d'écoutes sur Spotify.

Les chanteurs ont déjà fait l'objet d'un procès qui a été abandonné en 2022, mais la nouvelle plainte provient d'autres parties. Tykeiya Dore et Marc Stephens poursuivent Drake, Brown et les autres auteurs de la chanson (Nija Charles, Michee Lebrun et Tyler Bryant) et producteurs (Anderson Hernandez, Joshua Huizar, Teddy Walton et Noah Shebib).

keep readingShow less
advertisement