The award-winning producer and Canadian music icon are teaming up to celebrate music and sports. It’s the first taste of What If It All Goes Right?, a collaborative record featuringCharlotte Cardin, Alessia Cara, Loud Luxury, The Tragically Hip and more ahead of the World Cup coming to Canada in June.
As the World Cup approaches, Canadian artists are in celebration mode.
All-star producer Boi-1da and Hall of Fame pop singer Nelly Furtado have teamed up on the single “Electric Circus.” It’s the first taste of Canada Soccer Foundation’s Perfect Pitch album, What If It All Goes Right? out June 5.
Powered by punchy production, captivating melodic rhythms and Furtado’s bold vocals, the anthemic track is perfect to kick off the project, which celebrates Canada’s cultural and athletic momentum on the global stage. Its title is an homage to the live dance music TV show that aired on MuchMusic and Citytv from 1988 to 2003. It's a classic Furtado melody, harkening back to her early 2000s golden period.
advertisement
“We were watching Electric Circus in Boi-1da’s studio during the session and the vibe of the dancers on Electric Circus inspired the feeling of ‘everybody outside’, which is the feeling of the World Cup when everyone is outside on restaurant patios watching the games and celebrating together,” Furtado says. “We wanted to capture that energy.”
Last month, Billboard Canada received a sneak peek of the track, joined by Boi-1da, Furtado and members of the Canadian men’s soccer team. It marks the first single since Furtado was inducted into the Canadian Music Hall of Fame at this year's Juno Awards and claimed she was stepping away from performing for the foreseeable future last October.
Led by the Canada Soccer Music Ambassador Boi-1da, What If It All Goes Right? will bring together a diverse range of homegrown acts featuring original music and re-imagined tracks. Spanning generations and genres, the album celebrates the country’s passion for music and soccer with artists from across Canada.
“It was originally supposed to be a song, but we thought bigger than that,” the Grammy-winning producer told Billboard Canada. “We have so much talent, so much culture in Canada. You know, it’s the World Cup, it’s the biggest moment, the biggest stage. We have an amazing team.”
In addition to Furtado, the forthcoming LPwill include tracks from Perfect Pitch ambassadors, including Charlotte Cardin, Alessia Cara, The Tragically Hip, Connor Price, Jessie Reyez, Loud Luxury and more.
Music ambassadors are tapped to use their platforms to help support the program’s goals of empowering youth, removing barriers to participation and strengthening the country’s teams on a global scale.
“I’m proud to support Canada Soccer through Perfect Pitch,” Cardin said. “Music and sports both bring people together, and it’s amazing to see young athletes inspired to chase their dreams.”
Meanwhile, The Hip’s guitarist, Rob Baker, told Canadian Press that he’s “quite excited to be involved. This is a beautiful thing for Canada and Canadian soccer."
The album is distributed in partnership with Universal Music Canada and Infinity &, and proceeds from the songs will benefit the Canada Soccer Foundation, helping to fund grassroots and community programs.
