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Rb Hip Hop

Moral of Kendrick Lamar Super Bowl Halftime Show, According to Fans: ‘Never Beef With Kendrick’

Social media users declare "game over" after Lamar's bombastic halftime set.

Kendrick Lamar performs onstage during Apple Music Super Bowl LIX Halftime Show at Caesars Superdome on Feb. 9, 2025 in New Orleans, Louisiana.

Kendrick Lamar performs onstage during Apple Music Super Bowl LIX Halftime Show at Caesars Superdome on Feb. 9, 2025 in New Orleans, Louisiana.

Gregory Shamus/Getty Images

There were a lot of messages woven throughout Kendrick Lamar‘s Super Bowl halftime show on Sunday night (Feb. 9). But the main message social media commentators took away from the spectacle was: Don’t mess with Kendrick Lamar.

Leading up to Super Bowl Sunday, a lot was made about whether Lamar would perform his Billboard Hot 100-topping Drake diss track “Not Like Us.” Not only does Drake have an ongoing lawsuit against Universal Music Group over the song, but there are some pretty crystal-clear accusations made in the lyrics. Lamar played around with that debate throughout the performance, but in the end, he performed the five-time Grammy-winning track — “A minor” shout-out and all.


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The move had X users marveling at Lamar’s audacity, with one posting a photo of the rapper’s knowing smile at the camera with the caption: “The face of a true chaotic good. … Kendrick is a menace.” Alongside the same image, another X user wrote, “THIS MAN KENDRICK LAMAR JUST SMILED IN THE CAMERA AFTER COOKING DRAKE … LMFAOOOOOO.”

Some fans were truly impressed with Lamar’s status as a petty king. “I know – as petty as I am, I’ll never be as petty as Kendrick,” X user Ali B wrote. “He is a North star of petty. An innovator when it comes to hating. An inspiration.” Another wrote alongside a GIF of a seething Goku from Dragon Ball Z: “Kendrick back stage summoning all of his hatred for this performance.”

Fellow rapper JPEGMAFIA declared, “It’s over. Never beef with kendrick.” Alongside a photo of the “GAME OVER” message illuminated in the Caesars Superdome crowd at the end of halftime, a user shared, “Kendrick killed it. Game over.”

See more reaction to Lamar’s 2025 Super Bowl halftime show below.

This article was first published by Billboard U.S.

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