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Rb Hip Hop

Jay-Z Reveals Why He Thinks the Drake & Kendrick Lamar Feud Went ‘Too Far’

"I don't know if battling needs to be part of the culture anymore," Hov added.

Jay-Z for GQ.

Jay-Z for GQ.

GQ/YouTube

Jay-Z sat down for a rare interview with GQ that was published on Tuesday (March 24), which marks the rap legend’s first cover story in nearly a decade.

Among the myriad topics discussed was Hov’s take on whether hip-hop has surpassed the need for rap battles, as he pointed to things getting taken too far in the blockbuster Drake and Kendrick Lamar feud in 2024.


“I love the sparring and the music you get, but in this day and age, it’s so much negative stuff that comes with it, you almost wish it didn’t happen,” he said. “Now people that like Kendrick hate Drake no matter what he makes … It’s like an attack on his character and I don’t know if I love that, I don’t know if it’s helpful to our growth, where the fallout lands … It’s too far.”

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At 56 years old, Jay admits his age may be influencing his opinion on growing from rap feuds, as he’s long matured from the days of sparring with Nas well over two decades ago.

“Maybe I’ve grown in a space where I sound like the old guy wagging the finger,” Jay said. “I think we can achieve the same thing, as far as sparring with music, with collaborations more so than breaking the whole thing apart.”

The Brooklyn icon doesn’t appreciate fans taking things too far by bringing family and kids into the battles. With social media omnipresent, he also doesn’t think that fans can move on from battles properly.

“It’s too far. It’s bringing people’s kids in it. I don’t like that,” he added. “It takes up so much oxygen, it’s like trying to tear down people’s lives. I don’t know if it’s worth it at this point.”

Jay finished with a pointed message about rap battles: “I don’t know if battling needs to be part of the culture anymore.”

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Kendrick rode the momentum from his feud with Drake into a Super Bowl Halftime Show in 2025, which Hov plays an integral role in helping select each year’s halftime performer. However, that selection wasn’t made to undermine his “Light Up” collaborator.

“I chose the guy that was having a monster year. I think it was the right choice. It wasn’t in some sort of alliance to a battle,” he said. “Not just me, they drag everybody in there like everyone’s part of this conspiracy to undermine Drake. Like what? I’m f–king Hov!”

Kendrick’s “Not Like Us” diss served as the killshot in his 2024 battle with Drake. The Mustard-produced anthem went on to top the Billboard Hot 100 and broke the record for the most weeks at No. 1 on the Hot Rap Songs chart, while also collecting Grammy Awards for record of the year and song of the year.

Watch Jay’s full interview with GQ below.

This article was first published by Billboard U.S.
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From left to right: Matthew Burnett, Jordan Evans and Daniel Caesar at Billboard Canada Managers to Watch 2026
Gabriel Di Sante

From left to right: Matthew Burnett, Jordan Evans and Daniel Caesar at Billboard Canada Managers to Watch 2026

Management

Daniel Caesar's Surprise Tribute to His Managers & More of the Best Moments From Billboard Canada Managers to Watch 2026

Caesar presented the Managers of the Year Award to his longtime managers Matthew Burnett and Jordan Evans as industry luminaries gathered to celebrate at Billboard Canada Managers to Watch x MMF Canada Honour Roll at SOUNDSTAGE at NXNE on June 11. Angine de Poitrine manager Sébastien Collin and Yungblud manager Tommas Arnby also received special awards.

The most influential managers from across the globe gathered at SOUNDSTAGE in Toronto on June 11 at NXNE to celebrate Billboard Canada Managers to Watch. The celebration spotlighted the people who put in the behind-the-scenes work to elevate artists across the country following the release of this year's coveted Managers to Watch list.

“If you want to get something done, call the manager,” said Billboard Canada national editor Richard Trapunski in his opening remarks. "You are the ones who are closest to the artists, the unsung heroes of the music industry. You have the vision and the tools to open doors and build careers, yet you are rarely in the spotlight yourselves."

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