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Tate McRae Teases New Era Ahead of Osheaga Headline Performance

The Canadian pop star debuted a new visual identity and photoshoot with posts on social media and posters in Chicago, ahead of her major headline performances at Osheaga in Montreal on Saturday (Aug. 1) and Lollapalooza in Chicago on Sunday (Aug. 2).

Tate McRae Teases New Era Ahead of Osheaga Headline Performance
Tate McRae at the Billboard Women in Music 2026 held at the Hollywood Palladium on April 29, 2026 in Los Angeles, California.
Gilbert Flores

Tate McRae is teasing something new.

The Canadian pop star debuted a new look and photoshoot on Instagram yesterday (July 26), posting a series of portraits showing her dolled up in front of a white background with her name spelled out in a new typeface. "Montreal. Chicago. See u soon," she captioned the post, in anticipation of her imminent headline sets at two major North American music festivals, Montreal's Osheaga and Chicago's Lollapalooza on Saturday (Aug. 1) and Sunday (Aug. 2), respectively.


She also doubled down by referencing both festivals in a new series of posters that appeared yesterday in Chicago, which resemble a mechanical drawing and show McRae doing four different poses. Along with sketched lines and circles, the dates for both Osheaga and Lollapalooza, "8 01 26" and ""8 02 26," are written on the lefthand side. There's also a "10 1" noted on the poster, which has created fan speculation that music could potentially be releasing in October.

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The new look and font are significantly different from the glamorous visuals for her last album So Close to What and the bold text that decorated her Miss Possessive tour branding, which has led fans to think that the Canadian hitmaker is giving a first look at what her next musical chapter (or "era") might look like. McRae also leaned into the heavenly look by posting a video from the photoshoot on TikTok captioned "Hi I'm Tate McRae and ur watching Disney channel," which is soundtracked by a harp and angelic choir vocals.

With a new era seemingly imminent, McRae's festival appearances are set to cap off the biggest year of her career thus far. In Feb. 2025, she earned her first chart-topping album with So Close to What, which debuted at No. 1 on the Billboard Canadian Albums chart and the Billboard 200, later returning to No. 2 off the back of its deluxe edition. Last year, she ranked as the top-charting Canadian artist on Billboard Canada's Year-End Top Artists chart, landing above Drake and The Weeknd, and her sold-out Miss Possessive tour was a career best, grossing nearly $111 million and selling over one million tickets, including headlining gigs at Lollapalooza Brazil and Argentina.

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This year, she received the Hitmaker Award at Billboard Women in Music 2026 in Los Angeles and presented the ball during a 2026 World Cup game, plus her 2025 VMA performance earned an Emmy nod. Now, she's gearing up to play the biggest stages of her career in her home country and continent, and it's looking like she could surprise her supporters with something new.

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Val Blavatnik
Courtesy WMG

Val Blavatnik

Business News

Val Blavatnik to Oversee Warner Music Canada in New Role at Warner Music Group

Blavatnik will oversee Warner Music Canada as managing director of Warner Music North America, U.K. and Corporate Development at WMG. As part of a slew of executive announcements, Simon Robson will be leaving the company, while Alejandro Duque takes the top international role.

Val Blavatnik, the 28-year-old son of Warner Music Group majority owner and vice chairman Len Blavatnik, has been named managing director of Warner Music North America, U.K. and Corporate Development at the Warner Music Group, the company announced Friday (Sept. 25). In his new role the younger Blavatnik, who has held several roles at the company in recent years, and has been a board member since 2023, expects to “unify and drive business and operational strategy across these markets while guiding the company’s investment strategy to support growth,” according to a press release.

The Blavatnik announcement is part of a flurry of new executive announcements that CEO Robert Kyncl made this morning. In addition, Atlantic Music Group chairman/CEO Elliot Grainge will take on ADA in the U.S. as its new chairman, while Alejandro Duque, who has held the dual roles of president of Warner Latin and president of ADA since last July, has been named president of Warner Music International, adding Asia-Pacific and Europe, the Middle East and Africa under his oversight. (Duque will continue to oversee ADA outside the U.S.) Zach Friedman, currently COO at Atlantic Music Group, will add the title of vice chair of ADA U.S. to his resume.

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