advertisement
Rb Hip Hop

J. Cole Previews New Song in Big As the What? Tour Vlog

"The Fall-Off is like Hov dropping Reasonable Doubt last" the Dreamville boss raps.

J. Cole and Drake perform during the Dreamville Festival at Dorothea Dix Park on April 02, 2023 in Raleigh, North Carolina.

J. Cole and Drake perform during the Dreamville Festival at Dorothea Dix Park on April 02, 2023 in Raleigh, North Carolina.

Astrida Valigorsky/WireImage

J. Cole has been hinting at The Fall-Off possibly serving as his final album for years and he’s teased an unreleased song mentioning the elusive project from a burner account.

The “First Person Shooter” rapper uploaded a 10-minute vlog titled Might Delete Later, Vol. 1 which follows Cole’s unfiltered travels as part of the It’s All A Blur – Big As the What? Tour with Drake in the mold of a classic Smack DVD.


The raw clip has a little bit of everything with cameos from Drake as well as Bas and J. Cole’s manager Ibrahim Hammad.

About four minutes in, Cole previews the new track where he sounds hungry to make 2024 another banner year as he peppers the ominous production with hard-hitting rhymes.

advertisement

“There’s not a rap n—a breathing that could outlast/ The Fall-Off is like Hov dropping Reasonable Doubt last” the Dreamville boss raps in an homage to Jay-Z. “We from the South where learn all about stashing.”

Another scene features the North Carolina native complaining about how he hasn’t sharpened his production skills in a while and as a result, his rapping mastery has lapped his dexterity behind the boards. Cole also revealed he’s recently been in the studio with Metro Boomin.

“It’s like I have a desire like, man, I want to get back to making beats. I want to get back good but then I’m like it’s been so long and I’ve been putting so much work in on the rap s–t that I’m so far behind now on the production. I’m the worst I’ve ever been,” he admitted.

J. Cole’s last album, The Off-Season, arrived in May 2021 and the blockbuster soared to earn himself his sixth No. 1 on the Billboard 200 with 282,000 total album units sold in the first week.

advertisement

The rap dignitary is currently trekking across North America with Drake as a guest on his It’s All A Blur — Big As the What? Tour, which invades Ohio this week with shows on tap in Columbus and a pair in Cleveland.

Watch the vlog below and find the unreleased track around the 4:30 mark.

This article was first published by Billboard U.S.

advertisement
Vivien Lewit
Courtesy Photo

Vivien Lewit

Tech

How YouTube Aims to Support Canadian Artists In the Age of AI

Vivien Lewit, Global Head of Artists at YouTube, took some time to talk about the Google-owned video streaming giant's partnership work with Canada's music industry and how they're moving into the future.

Like many major labels and streaming companies, YouTube has a major presence in Canada. For artists and content creators, it provides access to an audience that stretches beyond our borders.

"When you think about YouTube, the beauty for all artists and Canadian artists is the global reach," says Vivien Lewit, Global Head of Artists at YouTube, in an interview with Billboard Canada, after a recent trip to Halifax for the Juno Awards. "There are over two billion really logged in viewers that watch music videos each month on YouTube. The exposure is enormous."

keep readingShow less
advertisement