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Rb Hip Hop

Drake’s OVO Teams Up With ESPN for Limited-Edition 2024 NBA Finals Varsity Jacket

Only 175 of the exclusive jackets were produced.

Drake’s OVO Teams Up With ESPN for Limited-Edition 2024 NBA Finals Varsity Jacket

While his Toronto Raptors won’t be suiting up in this year’s NBA Finals, Drake has still found a way to be involved in the Boston Celtics and Dallas Mavericks series.

The 6 God’s October’s Very Own brand has teamed up with ESPN for an exclusive varsity jacket celebrating the 2024 NBA Finals.


U.S. fans will have the chance to purchase the limited-edition black and gold jacket through the OVO app at 10 a.m. ET on Thursday morning (June 6).

Combining the worlds of sports, music and fashion, the heavy-duty OVO x ESPN jackets are sure to be a collector’s item. Only 175 were produced in total and they’re priced at $698 retail.

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The 2024 NBA Finals and October’s Very Own logos pop off the sharp jacket’s breast plates with a golden outlining. The sleek sleeves are fitted with premium leather and feature the NBA On ESPN logo while the back contains a combination of the signature OVO owl and ESPN trademark emblem. Inside the jackets are also embroidered with the specific number of the model out of the 175 made.

ESPN x OVO

Drake isn’t the only one from the hip-hop world finding his way into the NBA Finals. OVO rival Metro Boomin stars in a commercial ahead of Thursday night’s (June 6) game one between the Mavs and C’s.

The hoops clip finds Young Metro in a suit and white bandana behind the boards spinning as We Don’t Trust You‘s “Runnin Outta Time” with Future provides the soundtrack.

“Shot a cool commercial for the @NBA finals on @ABC! game 1 tomorrow,” the “BBL Drizzy” producer wrote to X when announcing the ad.

The NBA Finals tips off Thursday night at 8:30 p.m. ET in Boston, as Jayson Tatum and the Celtics take on Luka Doncic, Kyrie Irving and the Dallas Mavericks for the right to hold up the Larry O’Brien Trophy in a best of seven series.

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Watch Metro’s NBA Finals commercial below.

This article was first published by Billboard U.S.

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Streaming

Bloc Québécois Wants Streaming Services to Pay to Fund Canadian Content

The Canadian political party will use its Opposition Day today (Oct. 22) to file a motion calling for streaming services to contribute to funding the cultural sector. It is also asking the Liberal government to disburse the $600 million it promised to invest in June, as the debate surrounding the polarizing Online Streaming Act continues.

The Bloc Québécois is getting into the Online Streaming Act debate.

The Quebec political party is demanding immediate funding of the Canadian cultural sector and accountability on behalf of major streaming services.

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