advertisement
Rb Hip Hop

Drake’s OVO Teams Up With ESPN for Limited-Edition 2024 NBA Finals Varsity Jacket

Only 175 of the exclusive jackets were produced.

Drake’s OVO Teams Up With ESPN for Limited-Edition 2024 NBA Finals Varsity Jacket

While his Toronto Raptors won’t be suiting up in this year’s NBA Finals, Drake has still found a way to be involved in the Boston Celtics and Dallas Mavericks series.

The 6 God’s October’s Very Own brand has teamed up with ESPN for an exclusive varsity jacket celebrating the 2024 NBA Finals.


U.S. fans will have the chance to purchase the limited-edition black and gold jacket through the OVO app at 10 a.m. ET on Thursday morning (June 6).

Combining the worlds of sports, music and fashion, the heavy-duty OVO x ESPN jackets are sure to be a collector’s item. Only 175 were produced in total and they’re priced at $698 retail.

advertisement

The 2024 NBA Finals and October’s Very Own logos pop off the sharp jacket’s breast plates with a golden outlining. The sleek sleeves are fitted with premium leather and feature the NBA On ESPN logo while the back contains a combination of the signature OVO owl and ESPN trademark emblem. Inside the jackets are also embroidered with the specific number of the model out of the 175 made.

ESPN x OVO

Drake isn’t the only one from the hip-hop world finding his way into the NBA Finals. OVO rival Metro Boomin stars in a commercial ahead of Thursday night’s (June 6) game one between the Mavs and C’s.

The hoops clip finds Young Metro in a suit and white bandana behind the boards spinning as We Don’t Trust You‘s “Runnin Outta Time” with Future provides the soundtrack.

“Shot a cool commercial for the @NBA finals on @ABC! game 1 tomorrow,” the “BBL Drizzy” producer wrote to X when announcing the ad.

The NBA Finals tips off Thursday night at 8:30 p.m. ET in Boston, as Jayson Tatum and the Celtics take on Luka Doncic, Kyrie Irving and the Dallas Mavericks for the right to hold up the Larry O’Brien Trophy in a best of seven series.

advertisement

Watch Metro’s NBA Finals commercial below.

This article was first published by Billboard U.S.

advertisement
Drake
Drake / Instagram

Drake

Business News

OVO Sells Majority Stake to Authentic Brands Group, Drake Retains Significant Ownership

Drake will continue to shape the creative vision of the company he co-founded while scaling globally. Authentic Brands Group's portfolio includes Sports Illustrated magazine and the personal brands of Elvis Presley and Shaquille O'Neal, among others.

October’s Very Own has a new home.

Authentic Brands Group has announced the acquisition of a majority stake in the intellectual property of October's Very Own, also known as OVO, the lifestyle brand and apparel company co-founded by Drake. The Toronto rapper will retain a significant ownership stake and remain involved with the brand as its driving force, continuing to shape its creative vision.

keep readingShow less
advertisement