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Rb Hip Hop

50 Cent Says Kendrick Lamar ‘Deserves’ Super Bowl Halftime Show Slot: ‘Right Now, He’s the Guy’

The G-Unit honcho also explained why the Kendrick and Drake beef was "good for the culture."

50 Cent performs onstage during the 2014 iHeartRadio Music Festival at the MGM Grand Garden Arena on Sept. 20, 2014 in Las Vegas.

50 Cent performs onstage during the 2014 iHeartRadio Music Festival at the MGM Grand Garden Arena on Sept. 20, 2014 in Las Vegas.

Kevin Winter/Getty Images for iHeartMedia

Much has been made about Kendrick Lamar’s selection as the headlining performer at the Super Bowl LIX Halftime Show, but 50 Cent thinks it’s K. Dot’s time to shine.

50 stopped by The Talk on Friday (Sept. 13), where he defended K. Dot being the right pick to take the Super Bowl LIX stage in New Orleans next year.


“I mean, it was a choice. I think Kendrick deserves [it]. As a solo artist right now, he’s the guy,” said 50 Cent, who made a cameo at the Super Bowl LVI Halftime Show performance in Los Angeles alongside Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige. “Having the game be in New Orleans, I could see why they got the Wayne [idea].”

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The Queens rapper thinks Lamar should bring out the artists he has “featured on big records” in his decorated discography. ( Billboard compiled a list of possible special guests filled with he likes of SZA, Beyoncé, Jay-Z, Travis Scott and more.)

The Super Bowl discussion led into the Drake versus Kendrick feud, which 50 thought was “good for the culture” since it pushed two of the best to elevate their artistry and output.

“Both Drake and Kendrick produced quality music faster because they had to compete with each other,” he added. “That competitive nature made them go work and have responses. Hip-hop is still … it’s not just a genre where you can just make a song and sit back. You have to make a song and be ready to make a song again right away with other artists.”

Other artists have had plenty to say about Kendrick’s Halftime Show selection. Nicki Minaj, Master P, Cam’ron and more have spoken out about the NFL’s decision to overlook Lil Wayne as a headliner in his hometown.

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Watch a clip from the interview with 50 Cent below.

@thetalkcbs

“As a solo artist right now, he’s the guy.” @50 Cent 👏 #50cent #kendricklamar #superbowl #lilwayne #halftime

This article was originally published by Billboard U.S.

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Val Blavatnik
Courtesy WMG

Val Blavatnik

Business News

Val Blavatnik to Oversee Warner Music Canada in New Role at Warner Music Group

Blavatnik will oversee Warner Music Canada as managing director of Warner Music North America, U.K. and Corporate Development at WMG. As part of a slew of executive announcements, Simon Robson will be leaving the company, while Alejandro Duque takes the top international role.

Val Blavatnik, the 28-year-old son of Warner Music Group majority owner and vice chairman Len Blavatnik, has been named managing director of Warner Music North America, U.K. and Corporate Development at the Warner Music Group, the company announced Friday (Sept. 25). In his new role the younger Blavatnik, who has held several roles at the company in recent years, and has been a board member since 2023, expects to “unify and drive business and operational strategy across these markets while guiding the company’s investment strategy to support growth,” according to a press release.

The Blavatnik announcement is part of a flurry of new executive announcements that CEO Robert Kyncl made this morning. In addition, Atlantic Music Group chairman/CEO Elliot Grainge will take on ADA in the U.S. as its new chairman, while Alejandro Duque, who has held the dual roles of president of Warner Latin and president of ADA since last July, has been named president of Warner Music International, adding Asia-Pacific and Europe, the Middle East and Africa under his oversight. (Duque will continue to oversee ADA outside the U.S.) Zach Friedman, currently COO at Atlantic Music Group, will add the title of vice chair of ADA U.S. to his resume.

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