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Rb Hip Hop

50 Cent Says Kendrick Lamar ‘Deserves’ Super Bowl Halftime Show Slot: ‘Right Now, He’s the Guy’

The G-Unit honcho also explained why the Kendrick and Drake beef was "good for the culture."

50 Cent performs onstage during the 2014 iHeartRadio Music Festival at the MGM Grand Garden Arena on Sept. 20, 2014 in Las Vegas.

50 Cent performs onstage during the 2014 iHeartRadio Music Festival at the MGM Grand Garden Arena on Sept. 20, 2014 in Las Vegas.

Kevin Winter/Getty Images for iHeartMedia

Much has been made about Kendrick Lamar’s selection as the headlining performer at the Super Bowl LIX Halftime Show, but 50 Cent thinks it’s K. Dot’s time to shine.

50 stopped by The Talk on Friday (Sept. 13), where he defended K. Dot being the right pick to take the Super Bowl LIX stage in New Orleans next year.


“I mean, it was a choice. I think Kendrick deserves [it]. As a solo artist right now, he’s the guy,” said 50 Cent, who made a cameo at the Super Bowl LVI Halftime Show performance in Los Angeles alongside Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige. “Having the game be in New Orleans, I could see why they got the Wayne [idea].”

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The Queens rapper thinks Lamar should bring out the artists he has “featured on big records” in his decorated discography. ( Billboard compiled a list of possible special guests filled with he likes of SZA, Beyoncé, Jay-Z, Travis Scott and more.)

The Super Bowl discussion led into the Drake versus Kendrick feud, which 50 thought was “good for the culture” since it pushed two of the best to elevate their artistry and output.

“Both Drake and Kendrick produced quality music faster because they had to compete with each other,” he added. “That competitive nature made them go work and have responses. Hip-hop is still … it’s not just a genre where you can just make a song and sit back. You have to make a song and be ready to make a song again right away with other artists.”

Other artists have had plenty to say about Kendrick’s Halftime Show selection. Nicki Minaj, Master P, Cam’ron and more have spoken out about the NFL’s decision to overlook Lil Wayne as a headliner in his hometown.

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Watch a clip from the interview with 50 Cent below.

@thetalkcbs

“As a solo artist right now, he’s the guy.” @50 Cent 👏 #50cent #kendricklamar #superbowl #lilwayne #halftime

This article was originally published by Billboard U.S.

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Lady Gaga performs on stage during The Chromatica Ball Summer Stadium Tour at Tottenham Hotspur Stadium on July 29, 2022 in London, England.
Samir Hussein/GI

Lady Gaga performs on stage during The Chromatica Ball Summer Stadium Tour at Tottenham Hotspur Stadium on July 29, 2022 in London, England.

Music News

Lady Gaga, Green Day, Travis Scott & Post Malone Set for 2025 Coachella Lineup

Missy Elliott, Charli XCX, Megan Thee Stallion & more are also on the lineup.

Coachella Valley is about to see an influx of Little Monsters roaming the grounds this spring, with Lady Gaga joining the festival’s 2025 lineup alongside co-headliners Green Day and Post Malone. Also listed on the billing — which was unveiled in full Wednesday (Nov. 20) — is Travis Scott, whose name appears unattached to a date alongside the phrase “designs the desert.”

On his Instagram, Scott called his upcoming performance the “first of its kind,” and according to a press release from his team, he’ll play the main stage on Saturday night.


There are also two key Canadian names on the poster for 2025: Toronto breakout rock band and winner of Billboard Canada Women in Music Group of the Year, The Beaches, and long-running Montreal indie-pop band TOPS. OVO signed artist 4batz is also on the lineup. - Billboard Canada

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This article was originally published by Billboard U.S.

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