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Oppa! Psy’s ‘Gangnam Style’ Video Hits 5 Billion Views on YouTube

In December 2012, "Gangnam Style" became the first video ever to hit 1 billion views on YouTube.

Psy, "Gangnam Style"

Psy, "Gangnam Style"

Courtesy Photo

Time to party like it’s 2012: Psy‘s culture-shifting “Gangnam Style” music video has officially topped 5 billion views on YouTube, 11 years after its initial release.

The K-pop hit made a massive splash in the summer of 2012, thanks in large part to a music video that saw Psy and a string of quirky co-stars doing the song’s signature galloping and lassoing dance moves. The song went No. 1 around the world, including on Billboard‘s Hot Rap Songs chart, and it peaked at No. 2 on the all-genre Billboard Hot 100. It also finished at No. 1 on Billboard‘s year-end World Digital Song Sales chart in both 2012 and 2013 and was chosen as one of the Billboard staff’s Songs That Defined the Decade in 2019.


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In December 2012, “Gangnam Style” became the first video ever to hit 1 billion views on YouTube, just over 150 days after its debut. The video’s billion-views status remained untouched for more than a year until Justin Bieber’s breakout hit “Baby” — which hit the platform in February 2010 — reached 1 billion views by 2014. Today, “Gangnam Style” stands as the streaming platform’s 11th most popular video, with Pinkfong’s “Baby Shark Dance” coming in at No. 1 and creeping toward 14 billion views. It’s also the fifth most-viewed music video, following Luis Fonsi’s “Despacito” (feat. Daddy Yankee), Ed Sheeran’s “Shape of You,” Wiz Khalifa’s “See You Again” (feat. Charlie Puth) and Mark Ronson’s “Uptown Funk” (feat. Bruno Mars).

In a 2017 interview with Billboard celebrating the fifth anniversary of “Gangnam Style,” Psy admitted he was still trying to crack the code of why the song went internationally viral.

“I still don’t know why it was so special,” he said at the time. “If I knew why, I could make it again and again. After five years later, I still have to talk about ‘Gangnam Style.’ If I did it intentionally, it wouldn’t work as strongly. Right now, these days, when I make music or music videos, I try my best to focus and to become [like] me from before ‘Gangnam Style.’ Not to do something intentionally. Doing it with intention takes a lot of effort for things to be natural, so that’s what I’ve felt for the last five years.”

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In the spring of 2022, Psy scored a new Hot 100 hit when “That That,” produced by and featuring BTS’ Suga, peaked at No. 80 on the chart.

Revisit the “Gangnam Style” video below:

This article was first published by BIllboard U.S.

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Executive of the Week: Justin West of Secret City Records on the Secrets of Independent Music Success​
FYI

Executive of the Week: Justin West of Secret City Records on the Secrets of Independent Music Success​

The man behind one of Canada's most successful indie labels talks about the late-blooming success of French-language streaming record-holder Patrick Watson, why he builds long-term relationships with artists, and why it's important for the indie sector to work together.

Justin West is a leader and advocate in Canada’s independent music scene, but he didn’t plan it out that way. When he started his record label Secret City Records in Montreal in the mid-2000s, it was out of necessity. He had met an artist he loved and wanted to build a career with, and the label was a means to do it. That artist was Patrick Watson, and 20 years later he — and Secret City — are more successful than ever.

West — a multiple time Billboard Canada Power Player – leads one of the biggest indie labels in Canada while also advocating for the sector on multiple boards both locally and internationally. When we speak to him for this Executive of the Week interview, he’s just returned from Banff for the National Summit on Artificial Intelligence and Culture, and is a central figure in discussions around the Online Streaming Act and collective negotiations with online streaming platforms.

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