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Oppa! Psy’s ‘Gangnam Style’ Video Hits 5 Billion Views on YouTube

In December 2012, "Gangnam Style" became the first video ever to hit 1 billion views on YouTube.

Psy, "Gangnam Style"

Psy, "Gangnam Style"

Courtesy Photo

Time to party like it’s 2012: Psy‘s culture-shifting “Gangnam Style” music video has officially topped 5 billion views on YouTube, 11 years after its initial release.

The K-pop hit made a massive splash in the summer of 2012, thanks in large part to a music video that saw Psy and a string of quirky co-stars doing the song’s signature galloping and lassoing dance moves. The song went No. 1 around the world, including on Billboard‘s Hot Rap Songs chart, and it peaked at No. 2 on the all-genre Billboard Hot 100. It also finished at No. 1 on Billboard‘s year-end World Digital Song Sales chart in both 2012 and 2013 and was chosen as one of the Billboard staff’s Songs That Defined the Decade in 2019.


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In December 2012, “Gangnam Style” became the first video ever to hit 1 billion views on YouTube, just over 150 days after its debut. The video’s billion-views status remained untouched for more than a year until Justin Bieber’s breakout hit “Baby” — which hit the platform in February 2010 — reached 1 billion views by 2014. Today, “Gangnam Style” stands as the streaming platform’s 11th most popular video, with Pinkfong’s “Baby Shark Dance” coming in at No. 1 and creeping toward 14 billion views. It’s also the fifth most-viewed music video, following Luis Fonsi’s “Despacito” (feat. Daddy Yankee), Ed Sheeran’s “Shape of You,” Wiz Khalifa’s “See You Again” (feat. Charlie Puth) and Mark Ronson’s “Uptown Funk” (feat. Bruno Mars).

In a 2017 interview with Billboard celebrating the fifth anniversary of “Gangnam Style,” Psy admitted he was still trying to crack the code of why the song went internationally viral.

“I still don’t know why it was so special,” he said at the time. “If I knew why, I could make it again and again. After five years later, I still have to talk about ‘Gangnam Style.’ If I did it intentionally, it wouldn’t work as strongly. Right now, these days, when I make music or music videos, I try my best to focus and to become [like] me from before ‘Gangnam Style.’ Not to do something intentionally. Doing it with intention takes a lot of effort for things to be natural, so that’s what I’ve felt for the last five years.”

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In the spring of 2022, Psy scored a new Hot 100 hit when “That That,” produced by and featuring BTS’ Suga, peaked at No. 80 on the chart.

Revisit the “Gangnam Style” video below:

This article was first published by BIllboard U.S.

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Billboard France Announces the Launch of Billboard Paris
Media

Billboard France Announces the Launch of Billboard Paris

The French edition of the world's leading music media outlet is creating a local vertical to cover music news in the Greater Paris region.

Billboard France, the French edition of the world’s leading music media outlet, today announced the official launch of Billboard Paris.

This new vertical, which has already reached 10 million views on social media, will focus exclusively on music news from across the Paris region, covering local events — from small-scale concerts and club nights to music exhibitions — as well as major celebrations such as Fête de la Musique, Nuit Blanche, Techno Parade, and Pride Month.

Billboard Paris will be operated by Billboard France under the leadership of Nicolas Baudoin and Ulysse Hennessy. Yanis Si Youcef has been appointed editor-in-chief, with support from Julien Zeidan.

“In the space of a year, Billboard France has established itself as both a leading outlet for French and international music news and a reference point for industry professionals," Nicolas Baudoin and Ulysse Hennessy, president and managing Director of Billboard France and Billboard Paris, said in a joint statement. "This new Paris-focused event vertical allows us to build a highly localized audience while simultaneously expanding both our editorial and commercial offering. We are pleased to entrust it to Yanis Si Youcef, whose expertise closely aligns with our editorial ambitions.”

“Paris deserved its own benchmark music platform. Billboard Paris will tell the story of the city through its music, its scenes, and its nightlife, with the standards that have defined the Billboard brand for more than a century," added Yanis Si Youcef, editor-in-chief of Billboard Paris.

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