Gurinder Gill Is Ready For a Global Ascent With New Album 'World Is Ours'
The Punjabi-Canadian rapper and singer releases his anticipated second album.
Gurinder Gill
Gurinder Gill is taking on the world with his new album.
World Is Ours is out now and marks a new chapter for the independent Punjabi-Canadian artist.
Gill rose to fame in 2019 with viral single "Faraar," made with fellow rising stars AP Dhillon and Shinda Kahlon. After a series of collaborations with Dhillon, including global hits like "Brown Munde" and "Excuses," his 2023 album Hard Choices saw him striking out on his own.
"You can’t say it was an overnight success,” he told Billboard Canada at the time, as part of the cover story on Punjabi music. “It was a lot of work when we started taking it seriously. We had to do everything by ourselves: videos, music, artwork. It was just four or five people just running around, trying to make things happen.”
World Is Ours is a confident follow-up and follow-through on that decision. The album brings together hard-hitting trap beats and sweet guitar licks, from the intense "MVP" to the mellow "City 2 City."
The music video for the title track has already racked up nearly 400K views on YouTube, with fans commenting that it's Gill's time to shine.
As the Punjabi Wave continues to grow in Canada, Canadian institutions are putting more resources behind the movement. In this moment, it's a bold choice for a rising Punjabi star to go fully independent.
Labels aren't always necessary for artists to break out, particularly in a case like Gill, who already has a strong base.
The desire to see him reach the next level is there — if he plays his cards right, the world could be his.
