bbno$ Challenges Guiness World Record With Upcoming Roblox Concert
The Vancouver artist's July 25 to Aug. 1 concert has reportedly drawn more than 11 million interested participants. The current record for biggest concert in a video game is held by Bruno Mars, who amassed over 12.8 million viewers in a Roblox performance this year.
bbno$ is gearing up to perform for a big virtual audience on Roblox.
The recent Billboard Canada cover star’s next live performance will take within the online game's virtual world, kicking off this weekend, from July 25 to Aug. 1. Reportedly, over 11 million fans have said that they’re interested in attending the concert.
It’s going to be hosted by +1 Speed Keyboard Escape, one of the platform’s most popular obstacle-running games. During the show, bbno$ is set to debut new music.
The artist’s proceeds from the show will be donated to the Internet Watch Foundation (IWF), a U.K.-based, non-profit organization that protects youth victims from online abuse and misconduct.
Users can donate through the donation link available during the concert or by purchasing game skins and items.
“The safety of youth online is unbelievably important; because of this, my portion of all revenue generated from this event will be entirely donated,” bbno$ said in a statement. When he shared the concert on social media, he encouraged fans to sign up: “let’s raise some money for the IWF!!💖,” he wrote.
With 10.3 million fans already signed up, Roblox claims that the concert is on track to become one of their biggest virtual concerts yet.
Bruno Mars holds the title for the most-attended show on the platform, following his Roblox Steal a Brainrot concert, which amassed over 12.8 million viewers back in January. Its success prompted Mars to become the Guinness World Record holder for the largest concert on a video game.
bbno$ has developed a strong relationship with his fans online, becoming an essential artist of the digital age — not to mention he’s a lover of video games. It’s only fitting for the west coast act to grace the virtual Roblox stage.
“It was kind of like my main friend,” he told Billboard Canada of finding community on the internet in his cover story. “I played World of Warcraft for years, and I met so many people that way. I fell in love with how much community there is [online]. The most important thing for me is distilling that for people who enjoy positivity and want to have fun, because there's so much of the opposite in the world.”
The concert comes hot on the heels of the artist’s Internet Explorer Tour, which was his biggest global tour in support of his self-titled 2025 album. Debuting at No. 33 on the Billboard Canadian Albums chart, the album features “check,” a major hit that settled at No. 50 on the 2025 Year-End Billboard Canada Radio Songs Chart.
