bbno$ Continues to Explore New Territory on Buzzy 'Round and Round'

bbno$ is continuing to stretch his sound.

The Vancouer artist has released "Round and Round," his fourth single of the year. The upbeat track takes things slower than his usual hip-hop bangers, opting for a mellow pop-rock beat filled with 8-bit synths and bright pads. The song is produced by longtime collaborator Y2K (Doja Cat, BTS) and co-written by JBACH (Stray Kids, LE SSERAFIM).

"Round and round and round we go," he sings on the melodic, reverb-filled chorus. "Just take it slow, don't sell your soul."

The song mirrors the emotional push-and-pull of modern success culture, a theme bbno$ has been exploring in his recent music. Back in March, he released "Why Am I Like This," an indie-rock single that grapples with mental health amid the age of social media and constantly being connected to the online world. At the end of 2025, he briefly 'retired' after being bullied following a viral TikTok trend.

It also hints at his own independent spirit. Harnessing the power of the internet, bbno$ has built a devoted fanbase and billions of global streams without a label or a devotion to genre. Always unpredictable, he's exploratory and fun, without being afraid to get weird.

As he explores new terrain, his momentum on the charts has shown no sign of slowing down. Just a week after releasing "Why Am I Like This," bbno$ hit the Canadian CHR/Top 40 chart with the tongue-in-cheek, pretty boy anthem "Gigolo," featuring Hatsune Miku. He also teamed up with Billboard Brazil in February to tease the music video for "Come to Brazil." The track appeared on his self-titled debut album from 2025, which landed at No. 33 on the Canadian Albums Chart.

His latest run of singles runs parallel to a busy and successful year. In March, bbno$ won the fan choice award at the 2026 Juno Awards. The Canadian artist's global Internet Explorer Tour is currently underway in Europe, before he is set to head back to North America this summer to play major festivals including the Festival d'été de Québec (FEQ) on July 10, one of the biggest in the continent. He'll also play two of North America's biggest music festivals: Bonnaroo and Lollapalooza.

He'll play at Toronto's RBC Amphitheatre on June 5, which promises to be a special show.