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Bad Bunny and Lady Gaga perform at Super Bowl LX held at Levi's Stadium on February 08, 2026 in Santa Clara, California.
Christopher Polk/Billboard

Bad Bunny and Lady Gaga perform at Super Bowl LX held at Levi's Stadium on February 08, 2026 in Santa Clara, California.

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Bad Bunny Super Bowl Halftime Show Pulls 128.2 Million Viewers For Fourth-Biggest Audience Ever

The second half of the Seattle Seahawks blowout of the New England Patriots drew 137.9 million viewers, making it the highest peak viewership in U.S. TV history.

Bad Bunny‘s triumphant, joyful halftime show helped boost Super Bowl LX to the highest peak viewership in U.S. TV history. While Benito didn’t de-throne Kendrick Lamar as the most-watched halftime ever, according to figures released by Nielsen Big Data + Panel on Tuesday (Feb. 10), an estimated 128.2 million viewers tuned in to watch his star-studded performance, the first halftime show to be almost entirely in Spanish.

That makes it one of the most-watched halftime shows in Super Bowl history, coming in at fourth place all-time behind last year’s Kendrick Lamar show (133.5 million viewers), Michael Jackson’s 1993 set (133.4 million viewers) and Usher in 2024 (129.3 million).

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