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The Weeknd: Blinding Lights

Abel Tesfaye's new single, one that doubles as a long Mercedes-Benz ad, features '80s style synths and is a refreshing change of pace for the global star.

The Weeknd: Blinding Lights

By Kerry Doole

The Weeknd - Blinding Lights (Universal Republic Records/UMG): This new cut from The Weeknd is, in essence, an ad for Mercedes-Benz, yet is being treated as a legit single for chart purposes. Given the current blinding star power of Abel Tesfaye, it will of course rocket up those charts faster than a Merc on the autobahn.


The Weeknd has been named Creative Director of Mercedes-Benz's "Enjoy Electric," campaign, one that celebrates the market launch of the Mercedes-Benz EQC, the famed car company's all-electric EQC. The campaign features a TV ad, a long-format film, and four product films available on the brand's social media channels, with The Weeknd the main protagonist of the films.

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The track itself has a different sonic vibe than The Weeknd's signature dark contempo R&B, thanks to pulsating synths with an '80s Anglo electro-pop feel (his other new single, Heartless, sticks to his original template). Lyrically, it references lost love, so of course the blogosphere is speculating over whether Bella Hadid or Selena Gomez is the source material.

The accompanying video is sleek and polished, featuring vignettes of M-B models through the years. Definitely eye-catching, and you can bet it will register high view totals as word gets out.

The Weeknd's upcoming fourth studio album, reportedly entitled Chapter V1, is expected in 2020

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Savannah Jade
Courtesy Photo

Savannah Jade

Chart Beat

Savannah Jade Hits the Canada Country Airplay Chart With 'More Like It'

The sophomore single from the rising Quebec country singer — one half of the duo Five Roses — arrives at No. 52 on the chart. Kingston's Headstones also debut a new track with City and Colour on Mainstream Rock, "Navigate" at No. 36.

Savannah Jade is belting her way onto the airplay charts this week.

The Quebec singer is maybe best-known as half of the country duo Five Roses, but now she's branching out as a solo singer. Her sophomore single "More Like It" arrives at No. 52 on the Canada Country chart for April 26. It's a barn-burning country-pop track where she sings about what she wants for a date night: no glitz or glamour, just jeans and the local watering hole.

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