Warner Music Canada New 2023 Downtown Digs
Warner Music Canada moves its offices to The Well, a newly minted mixed-use space close to Toronto’s entertainment district at 410 Fron
By FYI Staff
Warner Music Canada moves its offices to The Well, a newly minted mixed-use space close to Toronto’s entertainment district at 410 Front Street West, effective in March of 2023.
The 2nd-floor space (featuring 20-foot ceilings) will house the music division (WMC), Warner Chappell Music Canada, and predictive A&R and marketing intelligence platform Sodatone, the latter a Toronto-born predictive analytics company acquired by Warner Music Group (WMG) in 2018.
Still housed in a standalone building on Gordon Baker Drive, WMC’s shift to the new digs has incumbent topper Kristen Burke, President, Warner Music Canada, stating in a press release: “This move will place us in the heart of downtown Toronto, somewhere our artists and employees want to be. The world of work has become more flexible, so we’ve been able to think about our new office as a hub where people come to meet, collaborate and evolve our shared culture. And we’ve chosen a vibrant space that’s in the heart of a state-of-the-art complex that offers unrivalled amenities and is seeking to build a real sense of community. This is a bold, ambitious move that comes as we’re also stepping up the expansion of our roster of Canadian artists, drawing from a wider than ever range of genres.”
Vivian Barclay, Managing Director, Warner Chappell Music Canada, adds: “Warner Chappell is home to some of Canada’s most celebrated global creators, and we’re excited for our songwriters here and around the world to be able to drop in and use our writing facilities in a convenient location that’s also quickly becoming the next creative hub of Toronto. Going into a new building like this means we’ve been able to truly tailor the space to our needs, and I know our people are also really excited about the move.”
As per the press release, the move is part of WMG’s Future of Work project, “designed to refresh its network of offices worldwide to take account of the shift to hybrid working and the desire to have more creative spaces available for writing, rehearsing, recording, and performing music.”
WMG is also home to ADA, the independent artist and label services company – as well as next-gen artist services division WMX, which includes consumer brands such as Songkick, the live music app; EMP, the merchandise e-tailer; UPROXX, the youth culture destination; and HipHopDX, the hip-hop music news site. In addition, WMG counts storytelling powerhouse Warner Music Entertainment and social media content creator IMGN among its many brands.