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Trinh Tham Joins UMC As SVP, Revenue & Digital Strategy

Trinh Tham has joined Universal Music Canada (UMC) as Senior Vice President, Revenue & Digital Strategy where she will oversee all digital marketing, streaming and music strategy, data analytic

Trinh Tham Joins UMC As SVP, Revenue & Digital Strategy

By External Source

Trinh Tham has joined Universal Music Canada (UMC) as Senior Vice President, Revenue & Digital Strategy where she will oversee all digital marketing, streaming and music strategy, data analytics and commercial affairs teams, under the leadership of Chairman & CEO Jeffrey Remedios and the executive team.


“Trinh is a proven leader who thrives at the intersection of culture and business. She is an accomplished brand strategist who uses bold and creative ideas to drive revenue growth and deliver impactful results,” said Remedios. “Across this new portfolio, she’ll further elevate a group of UMC’s top performers, offering a global perspective to benefit our artists, partners, and clients as we bring Canadian artists to the world. We’re excited to welcome her to the team.”

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She has previously built a reputation for innovative strategic thinking in the media and entertainment, technology, retail, grocery, and foodservice industries.

Tham joins UMC from fashion retailer Harry Rosen, where she was EVP & CMO for the iconic luxury menswear brand. In that role, she reinvented the way the company connected with clients and drove business growth through brand strategies, integrated marketing, Customer Relationship Management, and more, tripling the revenue of their E-Commerce channel and enabling new category launches and a range of technology solutions to improve the client experience.

Prior to joining Harry Rosen, she held various senior roles including Interim Senior Vice President of Marketing at Sobeys Inc., VP Integrated Marketing at Tim Hortons, and Head of Marketing for Entertainment Brands at Bell Media, where she launched CraveTV, digital products and popular TV series and sporting events. Tham is passionate about making progress in Diversity, Equity and Inclusion and giving back to purpose-driven communities. She currently volunteers with multiple organizations, serving on various boards.

“Universal Music Canada is an incredibly impressive and ambitious organization, finding ways to support artists, create, and lead, across an ever-changing industry. I’m honoured to join Jeffrey and the team to continue to build, grow, and amplify the reach and impact UMC has in Canada and beyond,” said Tham at the time of the announcement. 

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