advertisement
FYI

Sylo Nozra: Why R U Back?

Emotionally expressive vocals chart a volatile relationship.

Sylo Nozra: Why R U Back?

By Kerry Doole

Sylo Nozra -  “Why R U Back? (Sony Music): The Toronto-based singer-songwriter released the wistful video for his new single Why R U Back? this week.


Inspired by the sunny California coast, the clip, shot on film in San Francisco and directed/edited by Martin Klapperbein, mirrors the ups and downs of a tempestuous relationship.

"Love is such a visual language, so for this video, we tried to f*ck the visuals up to match how I've felt f*cked up in relationships,” said Nozra in a label press release.

The song, written in collaboration with producer, Xander (Meek Mill, Lil Durk), fits right into the current vogue for R&B-inflected pop, and Nozra's vocals are suitable emotionally expressive.

advertisement

Raised in Toronto by religious Korean parents, his contemporary sound reflects that city more than an overt K-Pop influence.

His music has charted strongly on Spotify and Apple, and last year's hit single FOMO saw major sync placements in Netflix’s On My Block and CBC’s Kim’s Convenience.  His songwriting skills have placed him in studios amongst Grammy-winning/nominated songwriters like Ambré (H.E.R., Kehlani) and Jeff Gitelman (Anderson .Paak, H.E.R., Usher) and producer Maths Time Joy (Mahalia, Snakehips, Kevin Garrett). A talent to watch.

Links

Instagram

Facebook

Publicity: Samantha Taus, Sony Music 

Management: Muk Posh

advertisement
FYI

Fixing The News Business Means Learning To Think Differently (Guest Column)

Change is coming quickly to the news industry, and innovation has to come just as quickly.

This is the second part of a series of guest columnsseeking answers to the financial issues that have plagued Canadian news organizations.

My prescription for change is very clear. Stop trying to solve today's problems through yesterday's lens.

keep readingShow less
advertisement