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Sylo Nozra: Why R U Back?

Emotionally expressive vocals chart a volatile relationship.

Sylo Nozra: Why R U Back?

By Kerry Doole

Sylo Nozra -  “Why R U Back? (Sony Music): The Toronto-based singer-songwriter released the wistful video for his new single Why R U Back? this week.


Inspired by the sunny California coast, the clip, shot on film in San Francisco and directed/edited by Martin Klapperbein, mirrors the ups and downs of a tempestuous relationship.

"Love is such a visual language, so for this video, we tried to f*ck the visuals up to match how I've felt f*cked up in relationships,” said Nozra in a label press release.

The song, written in collaboration with producer, Xander (Meek Mill, Lil Durk), fits right into the current vogue for R&B-inflected pop, and Nozra's vocals are suitable emotionally expressive.

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Raised in Toronto by religious Korean parents, his contemporary sound reflects that city more than an overt K-Pop influence.

His music has charted strongly on Spotify and Apple, and last year's hit single FOMO saw major sync placements in Netflix’s On My Block and CBC’s Kim’s Convenience.  His songwriting skills have placed him in studios amongst Grammy-winning/nominated songwriters like Ambré (H.E.R., Kehlani) and Jeff Gitelman (Anderson .Paak, H.E.R., Usher) and producer Maths Time Joy (Mahalia, Snakehips, Kevin Garrett). A talent to watch.

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Publicity: Samantha Taus, Sony Music 

Management: Muk Posh

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50 Cent

50 Cent

Awards

50 Cent Takes A Victory Lap at Toronto's Cabana Pool Bar: Canadian Concerts of the Week

Also this week: it's festival season, with Hillside, Le Festif! and the Vancouver Folk Music Festival all happening on the same weekend.

Summer is in swing, and that means festival season. While many of the biggest ones take place in August, this weekend sees a handful of folk or adjacent events with the perfect summer vibes. Find those below, after our concert of the week featuring one of the biggest rap success stories of the last two decades.

Concert of the Week

50 Cent at Cabana Pool Bar, Toronto — Saturday, July 20

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