Stronger Together Raises $6M, and Counting
Sunday night’s all-Canadian special, Stronger Together, Tous Ensemble has received 140,000 donations from individuals that cumulatively raised $6-millon for the Food Banks Canada network.
By External Source
Sunday night’s all-Canadian special, Stronger Together, Tous Ensemble has received 140,000 donations from individuals that cumulatively raised $6-millon for the Food Banks Canada network.
The biggest multi-platform broadcast in Canadian history was watched by nearly one in three Canadians, with a reach of 11.5 million viewers, according to Bell Media.
Audiences peaked at 6.1 million viewers during the world premiere of ArtistsCAN’s multi-artist Lean on Me charity single. Overall, the 90-minute special had a preliminary overnight audience of 5.6 million viewers across multiple television networks. An unspecified number of others connected using radio broadcasts and on digital platforms.
“Although we have always known that Canadians are amongst the kindest people on earth and we hoped and planned for our neighbours’ generosity, we were brought to our knees with gratitude by the overwhelming caring of our communities across Canada,” said Chris Hatch, Chief Executive Officer, Food Banks Canada.
“Our staff team voluntarily jumped on the phones as we were working through technical challenges. Nobody could have anticipated the numbers of generous souls inspired to give last night. That giving continues on our website and will remain open.
In partnership with Bell Media, CBC/Radio-Canada, Corus Entertainment, Group V Média, Rogers Sports & Media and all other media partners, we are grateful for the bright light that shone on the need to support our most vulnerable neighbours.”
