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FYI

Prism Prize Video: SonReal - Have a Nice Day

On May 13, the biggest prize for Canadian music videos will be handed out in Toronto. We are profiling some of the Top 20 nominees before that, including this eye-catching clip from a platinum-selling BC rapper.

Prism Prize Video: SonReal - Have a Nice Day

By FYI Staff

On May 13, the biggest prize for Canadian music videos will be handed out in Toronto. We are profiling some of the Top 20 nominees before that, including this clip from a platinum-selling BC rapper. Slaight Music is Patron Sponsor for the Prism Prize.


SonReal - "Have a Nice Day"

This eye-catching clip earned acclaimed director Peter Huang a Juno nomination this year in the Video of the Year category. It has been a hit with the public too, notching almost 1.2 million YouTube views since its release in July 2018. In it, SonReal's head is superimposed on a dog and used as a football, while a singing navel is another of many surreal images.

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The video medium has been good to SonReal, as his 2014 breakthrough hit, “Everywhere We Go,” featured a charming video that went viral, grabbing over 22M views. 

Huang has worked with such artists as Martin Garrix, Avicii, and Jessie Reyez, and has also earned nominations for the MTV Video Music Awards, MuchMusic Video Awards, UK MVAs and the Young Director Award in Cannes.

His narrative work has screened at Sundance and the Toronto International Film Festival, and his short film, 5 Films About Technology, played in theatres across the US. Huang also moonlights as a guitarist, playing with SonReal on his tours across Canada, US, and Europe.

Director: Peter Huang

Director of Photography: Ian MacMillan

Producer: Katy Maravala

Production Co.: MadRuk Entertainment
Editor: Monica Remba
Art Department: Oleks Bileychuk
Special Effects: Trevor Corrigan, Sean Douglas, and James Andrews
Produced/Mixed/Mastered by Trevor Muzzy

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Winnipeg Folk Festival
Courtesy Photo

Winnipeg Folk Festival

Touring

CLMA Report Finds Over 80% of the Country’s Live Music Industry Is Affected by Climate Change

Following wildfires, air quality issues and flooding at festivals and venues over the summer, the Canadian Live Music Association has released a national climate risk study with tips on how the industry can take precautionary measures.

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The Canadian Live Music Association (CLMA) has released a new national climate risk study, Sound Check: Climate Risk and Resilience in Canada's Live Music Sector, highlighting how the weather’s unpredictability is “now a structural issue” affecting the country’s live music sector.

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