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FYI

Prism Prize Video: SonReal - Have a Nice Day

On May 13, the biggest prize for Canadian music videos will be handed out in Toronto. We are profiling some of the Top 20 nominees before that, including this eye-catching clip from a platinum-selling BC rapper.

Prism Prize Video: SonReal - Have a Nice Day

By FYI Staff

On May 13, the biggest prize for Canadian music videos will be handed out in Toronto. We are profiling some of the Top 20 nominees before that, including this clip from a platinum-selling BC rapper. Slaight Music is Patron Sponsor for the Prism Prize.


SonReal - "Have a Nice Day"

This eye-catching clip earned acclaimed director Peter Huang a Juno nomination this year in the Video of the Year category. It has been a hit with the public too, notching almost 1.2 million YouTube views since its release in July 2018. In it, SonReal's head is superimposed on a dog and used as a football, while a singing navel is another of many surreal images.

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The video medium has been good to SonReal, as his 2014 breakthrough hit, “Everywhere We Go,” featured a charming video that went viral, grabbing over 22M views. 

Huang has worked with such artists as Martin Garrix, Avicii, and Jessie Reyez, and has also earned nominations for the MTV Video Music Awards, MuchMusic Video Awards, UK MVAs and the Young Director Award in Cannes.

His narrative work has screened at Sundance and the Toronto International Film Festival, and his short film, 5 Films About Technology, played in theatres across the US. Huang also moonlights as a guitarist, playing with SonReal on his tours across Canada, US, and Europe.

Director: Peter Huang

Director of Photography: Ian MacMillan

Producer: Katy Maravala

Production Co.: MadRuk Entertainment
Editor: Monica Remba
Art Department: Oleks Bileychuk
Special Effects: Trevor Corrigan, Sean Douglas, and James Andrews
Produced/Mixed/Mastered by Trevor Muzzy

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Executive of the Week: Justin West of Secret City Records on the Secrets of Independent Music Success​
FYI

Executive of the Week: Justin West of Secret City Records on the Secrets of Independent Music Success​

The man behind one of Canada's most successful indie labels talks about the late-blooming success of French-language streaming record-holder Patrick Watson, why he builds long-term relationships with artists, and why it's important for the indie sector to work together.

Justin West is a leader and advocate in Canada’s independent music scene, but he didn’t plan it out that way. When he started his record label Secret City Records in Montreal in the mid-2000s, it was out of necessity. He had met an artist he loved and wanted to build a career with, and the label was a means to do it. That artist was Patrick Watson, and 20 years later he — and Secret City — are more successful than ever.

West — a multiple time Billboard Canada Power Player – leads one of the biggest indie labels in Canada while also advocating for the sector on multiple boards both locally and internationally. When we speak to him for this Executive of the Week interview, he’s just returned from Banff for the National Summit on Artificial Intelligence and Culture, and is a central figure in discussions around the Online Streaming Act and collective negotiations with online streaming platforms.

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