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FYI

Prism Prize Eligible Video: Donovan Woods- Grew Apart

The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one from a Juno-winning roots singer/songwriter.

Prism Prize Eligible Video: Donovan Woods- Grew Apart

By External Source

The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one from a Juno-winning roots singer/songwriter.


Donovan Woods - Grew Apart

Donovan Woods is a Canadian folk and country singer/songwriter born and raised in Sarnia, Ontario. With a multitude of albums and songs, Woods continues to create music with the sounds of folk and roots. He has had success with other artists covering his songs, and in 2019 he won a Juno Award in the Contemporary Roots Album of the Year category for his release Both Ways.

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Speaking, or rather singing, from the heart is what Woods knows best. The same holds true for his song and video for Grew Apart, which according to Rolling Stone, is a “simmering break-up tune”. 

Shot in Toronto, the clip shows the protagonist flashing between memories of his past relationship and conversations with friends on their thoughts of the best methods to move on. Clearly still hanging on to the past, the man can be seen rewatching old videos while simultaneously, telling his friends “it’s for the best” in an attempt to hide his true feelings about the situation. 

This video showcases the realities of a breakup and the different ways in which a person copes with those realities. 

Executive Producer: Cherie Sinclair, The Field Inc. 

Producer: Michael Mandarano

Director: Ryley Burghall 

Director of Photography: Mat Barkley

Production Designer: Jennifer Lumsden

Art Assistant: Rachel Marszalek  

1st AC: Alexander Clark

2nd ACs: Robin Clason, Elise Ardizzi

Key Grip: Nick Julian 

Swings: Khanya Alexis, Simon Sealy

Hair and Makeup by: Jooyeon Kim

Audio: Joshua Homoki 

Edited by: Joey Whitelaw, Rooster Post Production 

Colouring by: Clinton Homuth, Artjail Toronto

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Production Coordinator: Tash Williams

Production Assistants: Nikhil Asnani, Jeffrey Chiu, Peter Conroy, Ashutosh Sharma

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Shhenseea, MOLIY, Skillibeng and Silent Addy
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Shhenseea, MOLIY, Skillibeng and Silent Addy

Awards

Here’s Why ‘Shake It to the Max’ Was Deemed Ineligible at the 2026 Grammys — And Why Its Label Calls the Decision ‘Devoid of Any Common Sense’

Representatives from the Recording Academy and gamma. CEO Larry Jackson comment on one of this year's most shocking Grammy snubs.

Few phrases define the year in music and culture like Moliy’s scintillating directive to “shake it to the max.” The Ghanaian singer’s sultry voice reverberated across the globe, blending her own Afropop inclinations with Jamaican dancehall-informed production, courtesy of Miami-based duo Silent Addy and Disco Neil. Originally released in December 2024, Moliy’s breakthrough global crossover hit ascended to world domination, peaking at No. 6 on the Global 200, thanks to a remix featuring dancehall superstars Shenseea and Skillibeng. Simply put, “Max” soundtracked a seismic moment in African and Caribbean music in 2025.

Given its blockbuster success, “Shake It to the Max” was widely expected to be a frontrunner in several categories at the 2026 Grammys. In fact, had the song earned a nomination for either best African music performance or best global music performance, many forecasters anticipated a victory. So, when “Shake It to the Max” failed to appear on the final list of 2026 Grammy nominees in any category earlier this month (Nov. 7), listeners across the world were left scratching their heads — none more than gamma. CEO Larry Jackson.

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