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FYI

Prime Boys: Come Wit It

This Toronto hip-hop trio has been making a mark online, and signing to eOne will boost their prospects. Aiding the cause is this cut featuring insistent beats, fluent rhymes and a raunchy new video.

Prime Boys: Come Wit It

By Kerry Doole

Prime Boys -"Come Wit It" (eOne): This Toronto hip-hop crew comprises Jimmy Prime, Jay Whiss, and Donnie, and they have made a mark, individually and collectively, with earlier tracks on YouTube and streaming platforms.


Joining the eOne music roster confirms they are ready for prime time, as does this bangin' new party anthem. It is produced by Murda Beatz, who has worked with the likes of Drake, Gucci Mane, and Migos, and the accompanying video clip is directed by Joe Gunner & 88 Everything.

Atop staccato and insistent beats, the trio delivers their rhymes with authority, while the clip is a suitably raunchy depiction of a decadent house (mansion) party.

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In a label press release, the Boys explain "When we made the song we knew it was a banger.  We knew that in the video we wanted it to be something fun, and entertaining. Once we showed the video to Murda Beatz, and he said it’s fire, we knew it was time.”

Look for a new release early next year plus a Prime Boys appearance in the Vice documentary, 6ix Rising, a look at the T.O. scene. A string of live performances and high-profile collaborations are also expected.

Indoor Recess is handling media.

Come Wit It (Explicit) by Prime Boys on VEVO.

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Lou Christie
Michael Ochs Archives/Getty Images

Lou Christie

FYI

Obituaries: '60s Pop Idol Lou Christie Passes Away at 82

This week we also acknowledge the passing of New York City rock photographer Marcia Resnick, reggae star Leroy Gibbons and South African jazz drummer Louis Moholo.

Lou Christie (Lugee Alfredo Giovanni Sacco), one of the most beloved teen pop idols of the 1960s and the voice and songwriter behind Billboard Hot 100-topper “Lightnin’ Strikes,” died on June 18, after a long illness. He was 82 years old.

ABillboard obituary reports that the Pennsylvania-born singer "Christie soared to fame in the early ’60s with hits such as 'The Gypsy Cried' and 'Two Faces Have I,' the latter of which reached No. 6 on the Hot 100 in 1963. The star’s biggest hit came three years later, when 'Lightnin’ Strikes' ascended to the chart’s summit, but he would still score a top 10 smash years later in 1969 with 'I’m Gonna Make You Mine.'"

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