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Prime Boys: Come Wit It

This Toronto hip-hop trio has been making a mark online, and signing to eOne will boost their prospects. Aiding the cause is this cut featuring insistent beats, fluent rhymes and a raunchy new video.

Prime Boys: Come Wit It

By Kerry Doole

Prime Boys -"Come Wit It" (eOne): This Toronto hip-hop crew comprises Jimmy Prime, Jay Whiss, and Donnie, and they have made a mark, individually and collectively, with earlier tracks on YouTube and streaming platforms.


Joining the eOne music roster confirms they are ready for prime time, as does this bangin' new party anthem. It is produced by Murda Beatz, who has worked with the likes of Drake, Gucci Mane, and Migos, and the accompanying video clip is directed by Joe Gunner & 88 Everything.

Atop staccato and insistent beats, the trio delivers their rhymes with authority, while the clip is a suitably raunchy depiction of a decadent house (mansion) party.

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In a label press release, the Boys explain "When we made the song we knew it was a banger.  We knew that in the video we wanted it to be something fun, and entertaining. Once we showed the video to Murda Beatz, and he said it’s fire, we knew it was time.”

Look for a new release early next year plus a Prime Boys appearance in the Vice documentary, 6ix Rising, a look at the T.O. scene. A string of live performances and high-profile collaborations are also expected.

Indoor Recess is handling media.

Come Wit It (Explicit) by Prime Boys on VEVO.

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Kendrick Lamar performs onstage during The Pop Out – Ken & Friends Presented by pgLang and Free Lunch at The Kia Forum on June 19, 2024 in Inglewood, Calif.
Timothy Norris/Getty Images for pgLang, Amazon Music, & Free Lunch

Kendrick Lamar performs onstage during The Pop Out – Ken & Friends Presented by pgLang and Free Lunch at The Kia Forum on June 19, 2024 in Inglewood, Calif.

Rb Hip Hop

Kendrick Is Still Talking to Drake

Lamar's latest song is a lot to unpack, but one thing is for sure -- he's still sending his rival a message.

This past Sunday (Sept. 8), Kendrick dropped news that sent the rap community into a frenzy. Standing at the 50-yard line as he worked a football throwing machine with a huge American flag behind him, the Compton MC announced that he will be headlining next year’s Super Bowl Halftime Show. He also made sure to throw a subtle shot at his 2024 rival: “You know there’s only one opportunity to win a championship,” he said before loading another football into the machine. “No round twos.”

Two weeks ago, Drake took to his finsta account, @plottttwistttttt, and posted an old video clip of NBA All-Star Rasheed Wallace telling reporters that his Detroit Pistons “will win Game Two” after dropping the first game of the 2004 NBA Eastern Conference Finals. Many believed that was Drake’s not-so-subtle way of telling fans that he’s not yet done with the battle. And despite talking heads like DJ Akademiks saying the Toronto rapper has no intention of continuing the back-and-forth, Drake alluded to a continuation on the song “No Face” (probably his best post-battle release) when he rapped lines like, “How you get lit off the n—a you hatin’ on?,” “This is the moment I know they been prayin’ on,” and “I’m just so happy that n—as who envied and held that s–t in got to finally show it/ I’m over the moon, yeah, we’ll see you boys soon.”

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