Prime Boys: Come Wit It
This Toronto hip-hop trio has been making a mark online, and signing to eOne will boost their prospects. Aiding the cause is this cut featuring insistent beats, fluent rhymes and a raunchy new video.
By Kerry Doole
Prime Boys -"Come Wit It" (eOne): This Toronto hip-hop crew comprises Jimmy Prime, Jay Whiss, and Donnie, and they have made a mark, individually and collectively, with earlier tracks on YouTube and streaming platforms.
Joining the eOne music roster confirms they are ready for prime time, as does this bangin' new party anthem. It is produced by Murda Beatz, who has worked with the likes of Drake, Gucci Mane, and Migos, and the accompanying video clip is directed by Joe Gunner & 88 Everything.
Atop staccato and insistent beats, the trio delivers their rhymes with authority, while the clip is a suitably raunchy depiction of a decadent house (mansion) party.
In a label press release, the Boys explain "When we made the song we knew it was a banger. We knew that in the video we wanted it to be something fun, and entertaining. Once we showed the video to Murda Beatz, and he said it’s fire, we knew it was time.”
Look for a new release early next year plus a Prime Boys appearance in the Vice documentary, 6ix Rising, a look at the T.O. scene. A string of live performances and high-profile collaborations are also expected.
Indoor Recess is handling media.