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FYI

Nielsen Canada Music 360 Report - Part 3

Nielsen Music has just released its 5th annual study that offers a goldmine of actionable data from a sample group of more than 1,500 nationwide. In this final instalment of a three-part series, FYI delves into the facts and figures behind the media consumers use for music discovery.

Nielsen Canada Music 360 Report - Part 3

By External Source

Nielsen Music has just released its 5th annual study that offers a goldmine of actionable data from a sample group of more than 1,500 nationwide. In this final instalment of a three-part series, FYI delves into the facts and figures behind the media consumers use for music discovery in these modern times.


To access the full report with expanded insights, contact paul.shaver@nielsen.com; meantime, a 15-page summary highlighting some key data can be downloaded as a pdf file here.

 

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Role Model
Daniel Prakopcyk

Role Model

Pop

Chartbreaker: How Role Model (And Some Famous Friends) Turned a Showstopping Live Moment Into a Breakout Hit

"Sally, When the Wine Runs Out" is surging after Reneé Rapp and Jake Shane helped bring the song to life on the road, including a spot on the Billboard Canadian Hot 100.

Something fortuitous happened for Role Model during the second North American stop of his No Place Like Tour live run on Feb. 27. Jake Shane happened to be in Dallas at the same time — and with some last-minute coordination, the influencer ended up onstage with the singer for “Sally, When the Wine Runs Out.”

“People loved it — like, lost it,” recalls Role Model, chatting while still on the road. “We were like, ‘Why not do this every night? We don’t need a cameo. It will be fun to do a Justin Bieber “One Less Lonely Girl”-type of moment.’ ”

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