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FYI

Nielsen Canada Music 360 Report - Part 3

Nielsen Music has just released its 5th annual study that offers a goldmine of actionable data from a sample group of more than 1,500 nationwide. In this final instalment of a three-part series, FYI delves into the facts and figures behind the media consumers use for music discovery.

Nielsen Canada Music 360 Report - Part 3

By External Source

Nielsen Music has just released its 5th annual study that offers a goldmine of actionable data from a sample group of more than 1,500 nationwide. In this final instalment of a three-part series, FYI delves into the facts and figures behind the media consumers use for music discovery in these modern times.

To access the full report with expanded insights, contact paul.shaver@nielsen.com; meantime, a 15-page summary highlighting some key data can be downloaded as a pdf file here.

 

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Nielsen Music Canada
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The president and CEO of FACTOR, one of Canada's most crucial music funders, explains why it's more important than ever to support homegrown culture and give it the opportunity to compete on the global stage.

When it comes to supporting Canadian music, FACTOR's influence is immeasurable. One of the most crucial funders of art in the country, the non-profit's impact is seen with its logo across countless acclaimed records and its name shouted out at concerts and award shows. But for president & CEO Meg Symsyk, it's not just about supporting Canadian music or even Canadian artists: it's about the sovereignty and identity of the country itself.

“Buying locally is more important than ever because of that consumer awareness and structural support. Canadians need to be encouraged to be more intentional. This last year and a half with the tariffs and the trade wars has put that on everyone's front burner,” she explains.

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