Media Beat: September 20, 2019

By David Farrell

TPX adds Sticher ad arm Midroll to sales partnership roster in Canada

TPX (The Podcast Exchange), has struck a new sales partnership with Stitcher’s advertising arm, Midroll Media.

The Toronto-based podcasting, marketing and monetization company, adds Midroll to a growing roster of partners that include Corus Entertainment, Stockholm-based Acast, audioBoom, Wondery, and iHeartMedia.

Since it was founded in 2007, Stitcher has become one of the more popular podcast platforms featuring more than 100,000 podcasts. It’s also the parent company of the Midroll ad network representing over 200 of the biggest podcasts and Stitcher comedy podcast network Earwolf. Earwolf is perhaps best known as the home of Conan O’Brien’s hit podcast Conan O’Brien Needs A Friend.


Jean-Marie Heimrath, president & CEO of TPX, says the company will essentially act as Midroll’s “feet on the ground” in Canada with many of the titles in its catalogue drawing huge audiences on this side of the border.”

Stitcher’s chief revenue officer Sarah van Mosel noted in a statement that “Canada is a key market” for its roster and that “TPX brings the expertise to connect those listeners with brands and advertisers in the region.”

Lilly Singh knocks doors down on late-night TV

Critics are calling her show revolutionary and a breath of fresh air — and though the first couple of episodes haven't been without hiccups, Singh is going where no one like her has gone before. 

On top of all that, she's from Scarborough, so there's no question that Canadians are proud to see her on screen. – blogTo



Roku launching new low-cost streaming sticks and Live TV in Canada

Roku is launching three new streaming sticks in Canada, ranging from $39.99 to $89.99

Beyond the new hardware, Roku is also launching ‘Live Linear’ TV on the Roku Channel streaming service that aggregates free content from other apps on the Roku platform and provides movies and TV shows through licensing deals with studios. Live Linear TV adds 14 live channels to the mix. – Brad Bennett, Mobile Syrup


Raina Douris joins NPR

Douris, the Canadian broadcaster who until recently was guest host and interviewer for various CBC Music and CBC Radio programs, a red carpet host and interviewer for the Juno Awards and Canadian Country Music Association Awards and part of the launch team for Indie88, has joined U of Pennsylvania FM pubcaster WXPN where she is named the new host of World Cafe starting, effective October 7.

World Cafe attracts an audience of about half a million listeners each week with an eclectic blend of contemporary, legacy and up-and-coming artists, through exclusive interviews, performances and features. It is recorded and produced at WXPN in Philadelphia, with additional exclusive content from its Nashville contributors and gathered from locations across the globe. World Cafe is distributed to more than 200 U.S. radio stations by NPR and can be heard on WXPN from 2 pm to 4 pm weekdays. – Broadway World


Fixing The News Business Means Learning To Think Differently (Guest Column)

Change is coming quickly to the news industry, and innovation has to come just as quickly.

This is the second part of a series of guest columnsseeking answers to the financial issues that have plagued Canadian news organizations.

My prescription for change is very clear. Stop trying to solve today's problems through yesterday's lens.

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