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Live Performance In Canada: A $3.8B Industry And Growing

A new statistical analysis offers insights into the state of Canada’s arts and culture industries.

Live Performance In Canada: A $3.8B Industry And Growing

By External Source

A new statistical analysis offers insights into the state of Canada’s arts and culture industries.


 The statistical analysis of the performing arts industries is made available by the Canadian Association for the Performing Arts (CAPACOA) and includes the following insights:

  • The live performance domain was comprised of 11,503 organizations and businesses in 2022 in Canada.

  • Of these, 8,617 were performing arts companies, and 2,886 were presenters/promoters and festivals. 2,174 had employees; 9,329 did not have employees.

One of the main sources of funding for live presentations at the federal level is the Canada Arts Presentation Fund. In 2021-2022, the CAPF provided $39.8M in grants and contributions to 781 professional arts festivals and performing arts series in more than 270 cities or communities across Canada. From 2013-14 to 2017-18, the program supported an average of 38,210 performances per year and the average number of attendees was 22.4 million per year. For every dollar invested by the program, an average of $8.50 is directly spent in the Canadian economy.

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Seven in ten Canadians (68%) attended a performing arts event or an artistic or cultural festival in 2016. This attendance rate is high across all demographic groups.

  • 86% of Canadians are accessing performing arts presentations via television, Internet or other media channels. Yet, they are twice as likely to ascribe high importance to live performing arts attendance than to any media-based consumption.

  • 79% of Canadians say they would miss it if there were no live, professional performing arts available in their community (21% to a moderate extent and 58% to a high extent).

  • The live performance domain contributed $3.3 billion to the Canadian Gross Domestic Product in 2022.

  • The live performance domain accounted for 72,000 jobs in 2022.

  • The live performance GDP grew at an annual rate of 5.9% between 2010 and 2019.

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  • Live performance jobs grew at an annual rate of 3.9% between 2010 and 2019.

  • In 2019, revenues from admissions to live performing arts performances in Canada totalled $3.8 billion. This represented GST/HST revenues of $190 million for the federal government.

  • International visitors spent $220M in direct spending for live performance events in Canada in 2016 ($188M for performing arts events and $32M for festivals and celebrations). This represents 1.1% of total tourism spending and 6.4% of non-tourism commodities (expenses other than travel, accommodation and food). This is more than for any other culture and sports sub-domains, including organized sports ($171M).

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Val Blavatnik
Courtesy WMG

Val Blavatnik

Business News

Val Blavatnik to Oversee Warner Music Canada in New Role at Warner Music Group

Blavatnik will oversee Warner Music Canada as managing director of Warner Music North America, U.K. and Corporate Development at WMG. As part of a slew of executive announcements, Simon Robson will be leaving the company, while Alejandro Duque takes the top international role.

Val Blavatnik, the 28-year-old son of Warner Music Group majority owner and vice chairman Len Blavatnik, has been named managing director of Warner Music North America, U.K. and Corporate Development at the Warner Music Group, the company announced Friday (Sept. 25). In his new role the younger Blavatnik, who has held several roles at the company in recent years, and has been a board member since 2023, expects to “unify and drive business and operational strategy across these markets while guiding the company’s investment strategy to support growth,” according to a press release.

The Blavatnik announcement is part of a flurry of new executive announcements that CEO Robert Kyncl made this morning. In addition, Atlantic Music Group chairman/CEO Elliot Grainge will take on ADA in the U.S. as its new chairman, while Alejandro Duque, who has held the dual roles of president of Warner Latin and president of ADA since last July, has been named president of Warner Music International, adding Asia-Pacific and Europe, the Middle East and Africa under his oversight. (Duque will continue to oversee ADA outside the U.S.) Zach Friedman, currently COO at Atlantic Music Group, will add the title of vice chair of ADA U.S. to his resume.

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