advertisement
FYI

Live Nation Acquires Embrace Presents

Live Nation Entertainment has acquired a majority stake in Embrace Presents, a leading Canadian venue operator and promoter of EDM concerts, festivals, and events in the Toronto area.

Live Nation Acquires Embrace Presents

By FYI Staff

Live Nation Entertainment has acquired a majority stake in Embrace Presents, a leading Canadian venue operator and promoter of EDM concerts, festivals, and events in the Toronto area.


Embrace will continue to oversee all operations of its varied portfolio, including management of multiple local festivals and booking the 1,425-capacity Danforth Music Hall and recently renovated 400-capacity Velvet Underground.

As one of Toronto’s oldest live music venues, Danforth Music Hall will be a significant addition to Live Nation’s venue portfolio in Toronto that includes Budweiser Stage and Echo Beach in Ontario Place, and an announced plan to open a 2,700-capacity east-end venue at off-track betting teletheatre Champions Greenwood.

advertisement

With the acquisition, Live Nation looks to expand its business with Embrace’s experience in developing emerging talent as well as boutique festivals and mid-size venue operations.

“Embrace has grown to become one of Toronto’s most influential leaders in live events,” said Riley O’Connor, Chairman, Live Nation Canada. “We are excited to collaborate with them on new events and utilize their ingenuity and promotion tactics to strengthen our presence in the marketplace further.” 

“We are very excited to join Riley and the entire Live Nation team as we embark on Embrace’s newest chapter,” said Adam Gill, President, Embrace. “We are looking forward to growing Embrace in concert with Live Nation to present bigger and more exciting live events.”

Founded in 2001 by Gill, Embrace was started as an electronic music promoter and has since grown to become one of Canada’s top concert promoters. Geoff Bruce joined in 2008 to develop the firm's venue portfolio. With a focus on cutting edge genres, Embrace promotes a large number of concerts and boutique festivals. Upcoming shows include Helena Hauff, Robert Delong, and Magic Giant.

Gill is the son of Len Gill, a longstanding marketing executive long associated with former Live Nation CEO Michael Cohl who now runs SB2N.

advertisement

advertisement
Mother Mother
Facebook

Mother Mother

Features

New and Upcoming Canadian Albums: Mother Mother, Corb Lund, Allie X & More

Artists with new releases out this week include Philip Sayce, Shaina Hayes, Royal Tusk and Church of Trees.

It's a busy week for new Canadian releases. Funky Montreal duo Chromeo are back with their new album Adult Contemporary, while catalogue classics from Stan Rogers and Fucked Up are also upcoming. Rising singer-songwriter Abigail Lapell, Wolf Parade member Dan Boeckner and the soulful Loony have also announced upcoming release dates.

Album of the Week: Mother Mother, Grief Chapter

Mother Mother are veterans in the Canadian rock scene, but they've had one of the more interesting renaissance arcs of the last few years. The Vancouver band found an unlikely new audience on TikTok in 2020 when their song "Hayloft" went viral. They made a sequel, "Hayloft II," and that went gold in the U.S. They've now had 7+ billion global streams. That background informs their new ninth album Grief Chapter, but it doesn't feel like a retread. It's informed by heavy themes like death and mourning, which is something you might expect from a project in its third decade, but it's not a dour drag. Instead, Ryan Guldemond and the band lean even harder into their nervy energy, threading a needle between shiny radio rock and playfully off-kilter 2000s indie. - Richard Trapunski

keep readingShow less
advertisement