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FYI

Letterkenny Live Proves To Be A Big Hit For TFA in the US

TFA VP Joel Baskin is touting the success the agency is having with a touring property of Letterkenny Live in the United States.

Letterkenny Live Proves To Be A Big Hit For TFA in the US

By David Farrell

TFA VP Joel Baskin is touting the success the agency is having with a touring property of Letterkenny Live in the United States.


The agency first teamed up with the property’s owner New Metric Media in 2016, but this is the first time the live touring adaptation has played south of the border, with a show comprised of two 45-minute sets and nine cast members performing skits

Baskin explains that there was a sold-out Canadian tour in 2017 that included multiple arena dates as well as double-show engagements in large theatres. “In 2019, we tested out the US market and were thrilled with instant double-show sell-outs in Minneapolis, New York City, and Chicago. It was an amazing sight to see the sold-out marquee on Broadway in NYC.”

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And then the pandemic hit and the tour had to be postponed twice before re-launching earlier this year.

The television show quietly become a Hulu's cult-favourite Canadian comedy in the U.S. and that is what led to the decision to launch the 35-city theatre tour that finally had its start in March of this year, yielding critical kudos and SRO attendances wherever the nine-member cast, that includes show creator Jared Keeso, showed up.

Opening with two shows in Portland on March 10, Letterkenny Live! is successfully playing in major cities across the U.S. including Boston, Chicago, Los Angeles, New York, Nashville, Pittsburgh, San Francisco, and Washington, and is set to wrap up in Minneapolis on May 4.

Keeso is also executive producer, co-writer and star of the show that is produced by New Metric Media, in partnership with WildBrain and Playfun Games in association with Bell Media, with the participation of Canadian Media Fund, OMDC Tax Credits and the Canadian Film or Video Production Tax Credit and the Northern Ontario Heritage Fund.

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For TFA, Letterkenny Live is a high watermark on a fast-developing new frontier that is all about turning marquee IP properties into touring entities, and Baskin and team have all the contacts, chops and licks to make this new playbook an ongoing and growing success.

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EMPIRE's Tina Davis (left) and Girl Connected's Lola Plaku at Conversations with the Pros at Toronto Metropolitan University in Toronto on March 28, 2025.
Courtesy of Girl Connected

EMPIRE's Tina Davis (left) and Girl Connected's Lola Plaku at Conversations with the Pros at Toronto Metropolitan University in Toronto on March 28, 2025.

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EMPIRE President Tina Davis Gives Strategic Advice to Women in Music at Girl Connected's New Speaker Series

On Friday (March 28), the president of EMPIRE, the Bay Area-independent label and music company, came to Toronto for Conversation with the Pros offering tangible advice to the mentorship program's community. Davis also spoke to Billboard Canada about her impressive journey in the industry.

Girl Connected has launched a new series that connects the next generation of women in Canadian music with powerhouse executives for the global industry.

On Friday (March 28), Tina Davis, president of EMPIRE, sat down with Girl Connected founder and music industry veteran Lola Plaku at Toronto Metropolitan University for the first in-person Canadian edition of Conversations with the Pros (Billboard Canada was a supporting partner). The series brings in inspiring music industry figures from Girl Connected's international network to talk about their journeys and offer actionable information and advice to help the budding music professionals develop their skills and reach the next level of their careers.

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