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Jules - 'Before You Picked Her'

A smash hit from the 17-year-old's forthcoming debut album is destined to boomerang across radio and pile up a stack of platform streams that will launch her just about anywhere she pleases.

Jules - 'Before You Picked Her'

Jules – ‘Before You Picked Her’ (RPMpromotion/It’s Jules Records): This debut track from the Oakville, ON post-teen's upcoming album debut has 'smash hit' stamped on it from start to finish but, unfortunately, we have to go with an unadorned version since the radio version has no SoundCloud or YouTube embed.

This said, take it from me that this gal has poise, a storyline that’s Shakespearian, a backing band that snaps, crackles and pops and a voice that could power a tall ship. Jules has it all on the lead-track single, and if she can follow it with more like this…well, then there’s no stopping her.


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The album is called Watching, and her vague bio sheet says the set features nine “intensely rich songs” ranging from “Fool’s Gold,” about her Instagram generation’s preoccupation with fake lives over human touch to the I-had-him-first destined hit “Before You Picked Her,” and don’t-mess-with-me “Prey.”

Oh, and the single is featured in an upcoming GM commercial.

Management: Rian Malloch, Skware Eyes Collaborative – rian@skwareeyes.com | 289.208.8322

Press: Mavis Harris – mavis@nicemarmotpr.com

Radio: Mike at RPM Promotion – mike@RPMpromotion.ca

Instagram: http://instagram.com/itsjulesmusic

YouTube: https://www.youtube.com/channel/UCHLblvDb-TCujkwwEPPbzCA

Facebook: http://www.facebook.com/itsjulesmusic

Twitter: https://twitter.com/itsjulesmusic

SoundCloud: http://soundcloud.com/julescollarile

Website: https://julesmusic.ca/

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J. Cole
YouTube/GQ

J. Cole

Rb Hip Hop

J. Cole Reflects on Kendrick Lamar Feud & Confirms He’s Not Retiring: ‘I’m Not Using That Word at All’

Cole previously said The Fall-Off would be his final album.

J. Cole went into The Fall-Off with the intent that the 2026 album would be his last, but he’s had a change of heart following the project and its subsequent sold-out arena tour.

Cole sat down with his longtime manager Mark Pitts and GQ‘s Frazier Tharpe in Las Vegas on Wednesday (Oct. 28), where he confirmed retirement isn’t in the plans for him any longer, saying that word is gone from his vocabulary now.

This article was first published by Billboard U.S.

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