Jules - 'Before You Picked Her'
A smash hit from the 17-year-old's forthcoming debut album is destined to boomerang across radio and pile up a stack of platform streams that will launch her just about anywhere she pleases.
Jules – ‘Before You Picked Her’ (RPMpromotion/It’s Jules Records): This debut track from the Oakville, ON post-teen's upcoming album debut has 'smash hit' stamped on it from start to finish but, unfortunately, we have to go with an unadorned version since the radio version has no SoundCloud or YouTube embed.
This said, take it from me that this gal has poise, a storyline that’s Shakespearian, a backing band that snaps, crackles and pops and a voice that could power a tall ship. Jules has it all on the lead-track single, and if she can follow it with more like this…well, then there’s no stopping her.
The album is called Watching, and her vague bio sheet says the set features nine “intensely rich songs” ranging from “Fool’s Gold,” about her Instagram generation’s preoccupation with fake lives over human touch to the I-had-him-first destined hit “Before You Picked Her,” and don’t-mess-with-me “Prey.”
Oh, and the single is featured in an upcoming GM commercial.
Management: Rian Malloch, Skware Eyes Collaborative – rian@skwareeyes.com | 289.208.8322
Press: Mavis Harris – mavis@nicemarmotpr.com
Radio: Mike at RPM Promotion – mike@RPMpromotion.ca
Instagram: http://instagram.com/itsjulesmusic
YouTube: https://www.youtube.com/channel/UCHLblvDb-TCujkwwEPPbzCA
Facebook: http://www.facebook.com/itsjulesmusic
Twitter: https://twitter.com/itsjulesmusic
SoundCloud: http://soundcloud.com/julescollarile
Website: https://julesmusic.ca/
Mumford & Sons at LASSO Festival in Montreal on August 16, 2026. Lucas Domínguez / Billboard Canada